digital-video



WATCH: FreeWheel’s Brian Dutt on Digital Video Content Trends

Written on
May 16th 2014
Author
Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

Starcom and Yahoo! Partner to Make Digital Video More Personalized and Relevant

Written on
November 11th 2013
Author
Mike Daly

more...

WATCH: Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption

Written on
April 10th 2013
Author
Adotas

ADOTAS — Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice the ... more...

DataXu Blog: 9 Trends for CMO Success

Written on
January 30th 2013
Author
Adotas

On his company blog, R. Bruce Journey, Co-founder and Managing Director, International for DataXu, discusses the unprecedented impact of new automated software tools on the industry and offers a very promising outlook for marketers in 2013. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fdataxu-blog-9-trends-for-cmo-success%2F'; ... more...

AdAge: Martha Stewart Bets on Digital Over TV

Written on
September 10th 2012
Author
Adotas

Martha Stewart is moving from the living room to the third screen. Her contract with Hallmark Channel expired, the domestic doyenne is staking her future on digital video, tablets and mobile as it’s becoming apparent that DIY content is better suited to an on-demand environment. “Martha’s content lends itself well to ... more...

EyeWonder, Growing Like A Weed In ’07

Written on
January 15th 2008
Author
Sarah Novotny

EyeWonder, a rich media and digital video advertising provider, announced that last year, it more than doubled in size in response to global demand for rich media and digital video ad solutions. According to Nielson Online AdRelevance, EyeWonder tripled its campaign impression volume from 2006 to 2007, and more than ... more...