digital-media



Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Written on
November 13th 2014
Author
Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International ... more...

Getty Images to Showcase Free, Legal Embed Capability at SXSWi

Written on
March 6th 2014
Author
Press Release

NEW YORK and AUSTIN,  March 5, 2014 (ADOTAS) – Global digital media company Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for  non-commercial use  on websites, blogs and social media channels through a new embed tool. ... more...

Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube

Written on
December 3rd 2013
Author
Richard L. Tso

ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a dire ... more...

The Disruptive and Transformative Influence of Programmatic

Written on
November 6th 2013
Author
Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – ... more...

As Digital Media Trends Drive Engagement, Targeted Marketing Provides Versatile Solutions

Written on
October 17th 2013
Author
Ctrl Alt Delete

ADOTAS – To provide customers with an ideal wired experience, marketers are looking far beyond just gender and age to consider local geography, device usage, search history and even online buying habits as they develop new digital media approaches for 2014. “Today’s digital media landscape remains dynamic because of evolving technology ... more...

CPXi Acquires AdReady

Written on
October 1st 2013
Author
Press Release

NEW YORK, October 1, 2013 (ADOTAS) — Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands by combining its industry leading media buying and execution solutions with AdReady’s comprehensive platform for ... more...

Video from the Westchester Digital Summit

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the ... more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...