digital-media

Getty Images to Showcase Free, Legal Embed Capability at SXSWi

Written on: March 6th 2014
Author: AdotasWire

NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital media company Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for non-commercial use on websites, blogs and social media channels through a new embed tool. [...] more...

Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube

Written on: December 3rd 2013
Author: Richard L. Tso

ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a dire [...] more...

The Disruptive and Transformative Influence of Programmatic

Written on: November 6th 2013
Author: Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – [...] more...

As Digital Media Trends Drive Engagement, Targeted Marketing Provides Versatile Solutions

Written on: October 17th 2013
Author: Ctrl Alt Delete

ADOTAS – To provide customers with an ideal wired experience, marketers are looking far beyond just gender and age to consider local geography, device usage, search history and even online buying habits as they develop new digital media approaches for 2014. “Today’s digital media landscape remains dynamic because of evolving technology [...] more...

CPXi Acquires AdReady

Written on: October 1st 2013
Author: AdotasWire

NEW YORK, October 1, 2013 (ADOTAS) — Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands by combining its industry leading media buying and execution solutions with AdReady’s comprehensive platform for [...] more...

Video from the Westchester Digital Summit

Written on: May 17th 2013
Author: Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the [...] more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on: April 15th 2013
Author: Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may [...] more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on: February 25th 2013
Author: Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing [...] more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on: February 8th 2013
Author: Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers [...] more...

Evolve Media Sells SheKnows.com to Private Equity Firm

Written on: December 19th 2012
Author: AdotasWire

CLAREMONT, CALIF. (December 19, 2012) – Evolve Media, an integrated digital media company and vertical publisher, announced today that it has completed the sale of its women’s media property SheKnows.com to a private equity firm. Originally a five-person company when acquired by Evolve in 2006, Evolve spent the past 7 years layering its proprietary platform of publishing [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...