digital-marketing



Tying Together Analytics Data Across Touchpoints for Intelligent Commerce

Written on
January 28th 2015
Author
Ken Burke

Merchants resolving to optimize customer experiences in 2015 need to first make sure they’re not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with brands. The ... more...

Without Ads, Your Favorite Websites Are Just Blank Pages

Written on
January 6th 2015
Author
Ted Dhanik

For two hours a few weeks ago, major news websites were devoid of advertisements after a software glitch brought down Google’s DoubleClick ad server. Twitter celebrated under #dfpocalypse, and Quartz writer Leo Mirani declared, “This is what the web looks like without ads”. He took screenshots of The Atlantic, The ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014
Author
Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Tremor Video Hires Publisher Veteran Manish Jha to Lead Supply-Side Platform

Written on
August 21st 2014
Author
Press Release

(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology  company elevating brand performance across all screens for the world’s leading brands and publishers,  today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will be responsible for ... more...

New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...

IAB Digital Mixology Playbook Aids Interactive Marketing For Spirits, Wine & Beer Brands

Written on
June 16th 2014
Author
Press Release

NEW YORK, June 16, 2014 (ADOTAS) — As glasses of rosé are being tossed back amidst the hubbub of the annual Cannes Lions Festival, the Interactive Advertising Bureau (IAB) has released “The IAB Digital Mixology Playbook,” an in-depth whitepaper that showcases expert opinion from creatives, alcoholic beverage marketers and publishing ... more...

4 Questions to Ask Yourself Before Starting Your Next Video Project

Written on
June 3rd 2014
Author
Eric Vidal

ADOTAS – Marketers are no stranger to video. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use video in a way that drives engagement and conversions. It’s all too common to see long-winded interviews with executives or product ... more...

6 Best Practices for Reaching Hispanics Online

Written on
May 14th 2014
Author
Maria Lopez-Knowles

ADOTAS – The Hispanic population has increased six-fold since 1970. Today, the Hispanic market represents 17% of the U.S. population (53 million people). By 2042, multicultural America becomes the population majority. Yet, Ad Age’s 2013 Hispanic Fact Pack reports that 95% of the $8 billion spent on Hispanic advertising went ... more...

Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...