digital-marketing



3 Reasons Digital Brand Managers Should Pay Attention To GDC

Written on
March 17th 2016
Author
Jim Schinella

Every year in early Spring, San Francisco becomes “Grand Central” for all things related to the business of games. It’s GDC (Game Developers Conference) — the game industry’s biggest professional event. And as smartphones and other platforms continue to push beyond the boundaries of the “typical” console game, GDC has ... more...

RampUp! Review: An Adotas Q&A

Written on
March 11th 2016
Author
Adotas

RampUp Review: An Adotas Q&A with Antonio Tomarchio, founder and CEO of Beintoo and now of Cuebiq. The RampUp! summit brings together leaders in digital marketing to discuss the challenges and solutions facing the industry right now. Q: You attended and spoke on a panel at LiveRamp’s RampUp conference this ... more...

Is Digital Marketing Outdated?

Written on
March 12th 2015
Author
Adotas

Sitecore has released a new e-book, “Discover Experience Marketing.” It explains the changes that have made digital marketing yesterday’s news and why experience marketing is the industry vanguard (and how to get on board!). The authors assert that today’s consumers make little to no distinction between the digital and the real, ... more...

Tying Together Analytics Data Across Touchpoints for Intelligent Commerce

Written on
January 28th 2015
Author
Ken Burke

Merchants resolving to optimize customer experiences in 2015 need to first make sure they’re not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with brands. The ... more...

Without Ads, Your Favorite Websites Are Just Blank Pages

Written on
January 6th 2015
Author
Ted Dhanik

For two hours a few weeks ago, major news websites were devoid of advertisements after a software glitch brought down Google’s DoubleClick ad server. Twitter celebrated under #dfpocalypse, and Quartz writer Leo Mirani declared, “This is what the web looks like without ads”. He took screenshots of The Atlantic, The ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014
Author
Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Tremor Video Hires Publisher Veteran Manish Jha to Lead Supply-Side Platform

Written on
August 21st 2014
Author
Press Release

(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology  company elevating brand performance across all screens for the world’s leading brands and publishers,  today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will be responsible for ... more...

IAB MIXX Awards 2014 Shortlist Showcases the Best Performers in Digital Marketing

Written on
August 8th 2014
Author
Caroline Albanese

(ADOTAS) NEW YORK, NY (August 8, 2014) — Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of review by a panel of digital media and marketing luminaries, the Interactive Advertising ... more...

New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...