digital-marketing
Year-End Round-Up: Digital in 2011, Part 2
ADOTAS - This is the continuation of a two-part commentary, the first part of which ran on Friday. For Part 1, click here. 2011 Prediction: “Superphones” Go 4D — And Beyond We expected that Superphones would go into 4D, and maybe Siri is a good example of that, but it seems we [...] more...
Newsroom lessons for digital marketers
ADOTAS – Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow reader), [...] more...
Online education, casual games and online insurance – hidden marketing gems
ADOTAS EXCLUSIVE — With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional advertisers [...] more...
Imeem Rounds Out Offerings With Snocap Buy
ADOTAS — Snocap’s lonely days searching for a suitor have finally ended. Music social networking company imeem officially announced its acquisition of Snocap (buzzed about for months) today. Financial terms were not disclosed. Snocap, a technology company for digital rights and content management, will round out imeem’s offerings with content identification [...] more...
Akoo Partners With Leo Burnett/Arc Worldwide
Akoo International, Inc., a digital marketing company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will cultivate digital marketing solutions for retailer clients and brand partners, such as The Coca-Cola Company and Samsung. Solutions will [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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