digital-marketing



Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...

Boston Red Sox and Sapient Form Partnership to Guide Club’s Digital Strategy

Written on
March 31st 2014
Author
AdotasWire

Boston, March 31, 2014 (ADOTAS) –Sapient (NASDAQ: SAPE)and the Boston Red Sox today announced a partnership designed to help guide the club’s digital strategy and improve its connection with fans through technology. The organizations will collaborate to imagine and build enhanced experiences that reflect the real-time nature of today’s world, ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

eZanga.com Re-launches Online Advertising Platform at ad:tech San Francisco

Written on
March 27th 2014
Author
AdotasWire

SAN FRANCISCO, March 26, 2014 (ADOTAS) – eZanga.com, a Delaware-based search engine and digital marketing company, attended ad:tech San Francisco on March 26 and 27. In addition to exhibiting on the trade show floor, they also launched AdPad V3®, their redesigned ad platform that allows advertisers to create and manage multiple ... more...

Data-Driven Creative: Taking Marketing to the Next Level

Written on
March 20th 2014
Author
Guy Atzmon

ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support specific ... more...

From Oscar to Online: Four Film Biz Lessons for Digital Marketers

Written on
March 3rd 2014
Author
Nick Dujnic

ADOTAS – In the wake of the Oscars, we thought it was a good time to look at some lessons the movie industry and its star-struck awards show can teach those in digital marketing: Lesson #1: Don’t Fear Untested Channels and Technology In the 1970s, Video Cassette Recorders (VCRs) were introduced ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

4 Steps to Establishing Your Digital Presence

Written on
February 14th 2014
Author
Eric Schiffer

ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that the economy is strong. In the first quarter of 2014, we’ve seen a 300% increase in sales so far, ... more...

Webtrends Celebrates 20 Years of Digital Marketing Success

Written on
January 21st 2014
Author
AdotasWire

ADOTAS – As Webtrends wraps up its 20th successful year in the digital marketing business, the company reflects on its history, innovation and momentum moving into 2014. Since launching into website analytics in 1993, Webtrends has evolved into a full-service digital measurement and marketing optimization solutions provider. Two decades later, ... more...

New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google

Written on
December 9th 2013
Author
AdotasWire

NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google’s expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web ... more...