digital-marketing-technology



Kenshoo Set to Announce $20 Million Financing Score

Written on
April 8th 2014
Author
Mike Daly

ADOTAS — Kenshoo plans to formally announce tomorrow that it has secured $20 million in a growth financing round led by Bain Capital Ventures and including existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital. Bain Capital partner Deepak Sindwani (pictured) is expected to join Kenshoo’s board of directors. The company plans to ... more...

Direct Agents, RIOT Leverage Kenshoo’s Marketing Tech Platform

Written on
January 27th 2014
Author
AdotasWire

NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today. Direct Agents (www.directagents.com), a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct ... more...

Back To School: Silverpop Launches Digital Marketing University

Written on
February 28th 2013
Author
Richard L. Tso

The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the ... more...

Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...

Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year

Written on
December 7th 2012
Author
AdotasWire

SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing ... more...

Kenshoo Launches the Kenshoo Local Certification Program

Written on
December 5th 2012
Author
AdotasWire

LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
AdotasWire

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of Research and Marketing Strategy

Written on
October 17th 2012
Author
AdotasWire

NEW YORK (October 17, 2012) -  Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients. This includes ... more...

Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge

Written on
September 11th 2012
Author
PR

Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value. Lyris ONE analyzes “Big Data” from structured and unstructured sources, including ... more...

Riley is New VP at AudienceScience

Written on
September 4th 2012
Author
PR

Today, AudienceScience®, a global digital marketing technology company, announced Emily Riley, formerly of Forrester Research, joined as vice president of marketing and sales strategy. In this role, Riley oversees the company’s worldwide marketing strategy and execution. Riley has been an influential part of the online advertising and digital publishing business as ... more...