digital-marketing-technology
Back To School: Silverpop Launches Digital Marketing University
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the [...] more...
Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary [...] more...
Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year
SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing [...] more...
Kenshoo Launches the Kenshoo Local Certification Program
LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance [...] more...
PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes
NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from [...] more...
Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of Research and Marketing Strategy
NEW YORK (October 17, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients. This includes [...] more...
Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge
Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value. Lyris ONE analyzes “Big Data” from structured and unstructured sources, including [...] more...
Riley is New VP at AudienceScience
Today, AudienceScience®, a global digital marketing technology company, announced Emily Riley, formerly of Forrester Research, joined as vice president of marketing and sales strategy. In this role, Riley oversees the company’s worldwide marketing strategy and execution. Riley has been an influential part of the online advertising and digital publishing business as [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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