digital-marketing-strategy



Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog

Written on
November 14th 2012
Author
Mike Daly

PHILADELPHIA (November 12, 2012) – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog, an inspirational guide that helps consumers improve their lives at home by preparing for the season ahead. The inaugural issue, entitled “Celebrate Brilliantly,” is available at ikea-usa.com/celebrate ... more...

Check Your Brand’s Digital Strategy Score

Written on
October 9th 2012
Author
AdotasWire

SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these trends ... more...

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

Written on
September 20th 2012
Author
AdotasWire

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust digital marketing campaign for the latest installment of Screen Gems’ (a Sony Pictures Entertainment Company – SPE) most successful movie franchise, “Resident Evil.” ... more...