ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an [...] more...
AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the [...] more...
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of [...] more...
Profero Grabs Grand Prix for Digital Innovation at the Internationalist Awards; Arnold Wins Agency Innovator Award
NEW YORK ( November 28, 2012) — The Internationalist, the leading international magazine serving the advertising, marketing and media community, honored Wayne Arnold (pictured), Co-Founder & Global CEO of Profero with the 2012 Agency Innovator award during the Summit held in New York earlier this week. Profero also took home the [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
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- Exclusive: American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter December 10th 2013 TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the [...] more »
- Simulmedia Closes $25 Million D Round December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted [...] more »
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
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- Exclusive: American Laser Skincare Taps Matomy as Agency of Record | MineralSpas.org: [...] Permalink [...]
- Michael Durwin: Another title for this article might be Advertisers Are Finding Better Engagements of Female Through