digital-display-advertising



Vertical Search Works Acquires addGloo

Written on
April 15th 2014
Author
AdotasWire

NEW YORK, April 15, 2014 (ADOTAS) – Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a ... more...

The Disruptive and Transformative Influence of Programmatic

Written on
November 6th 2013
Author
Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...