digital-asset-management



Digital Asset Management: Sexy? You Bet

Written on
December 3rd 2012
Author
Nina Brakel-Schutt

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work. However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven ... more...

A Parallel Universe in the Clouds

Written on
June 27th 2011
Author
Nicolas Jimenez

ADOTAS – A long time ago — in what now seems like it must have been a galaxy far, far away — small and midsized business owners could get away with ignoring the Internet and social media. Without a website or a Facebook profile, they could still find success. They ... more...

Relieving the video gridlock

Written on
August 3rd 2009
Author
Matthew Gonnering

ADOTAS — I wrote last week about the traffic jam on the information superhighway and online video. What’s needed now is a “public transit system” for these massive video files that helps reduce the congestion on the Information Superhighway, while lowering the already burgeoning storage requirements. That system is now available ... more...

Clearing the Traffic Jam on the Information Superhighway

Written on
July 27th 2009
Author
Matthew Gonnering

ADOTAS — A little more than a decade ago, the Internet was dubbed the Information Superhighway. It was seen as a way to distribute information faster and more efficiently than ever before. While that’s still true in principle, in practice the term “Superhighway” turned out to be more prophetic than most ... more...