digital-advertising



Scott Cunningham Joins IAB As VP of Technology & Ad Operations

Written on
April 11th 2014
Author
AdotasWire

NEW YORK, April 11, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Scott Cunningham (pictured), Senior Vice President of Product at sovrn, has joined the IAB as Vice President of Technology and Ad Operations. Cunningham will play a pivotal role in the organization’s ongoing efforts to ensure ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Digital Birds of a Feather: The Value of Demographic and Psychographic Validation

Written on
March 27th 2014
Author
Ray Kingman

ADOTAS – A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis.  Entire industries have been built around inferring interests, intentions and behaviors from digital footprints.  All this comes from the belief that one-to-one tracking and the collection of ... more...

Programmatic Is Not Automatic

Written on
March 18th 2014
Author
Rami Brusilovsky

ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to ... more...

OneSpot Named Winner of 2014 SXSW Startup Pitch Competition

Written on
March 17th 2014
Author
AdotasWire

Austin, Texas, ­­March 17, 2014 (PRNewswire) — OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, was announced as the winner of The CMO Club’s SXSW Startup Pitch competition, held in Austin, Texas on March 10, 2014 during SXSW Interactive. The CMO Club (www.thecmoclub.com) ... more...

YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study

Written on
March 6th 2014
Author
AdotasWire

REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Frank N. Magid Associates, Inc. and Razorfish, shed light on the connected TV (CTV) consumer experience, through an extensive, in-person focus group research study. Conversations with consumers ... more...

McClatchy’s Tru Measure Partners With Simpli.fi

Written on
February 26th 2014
Author
AdotasWire

SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...