REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Frank N. Magid Associates, Inc. and Razorfish, shed light on the connected TV (CTV) consumer experience, through an extensive, in-person focus group research study. Conversations with consumers [...] more...
SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and [...] more...
ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves [...] more...
ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day. Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, [...] more...
SANTA MONICA. Calif., January 22, 2014 (ADOTAS) – Adconion Direct, a global leader in cross channel digital advertising across display, video, mobile, email and social, today announced Nathan Jokinen has joined the company as Vice President of Strategic Development. Prior to joining Adconion Direct, Nathan spent nearly a decade in [...] more...
EDITOR’S NOTE: This article, originally published on September 5, 2013, placed at No. 12 in our 20 most popular articles of the year. ADOTAS — Programmatic buyers on desktop have many reasons to like real-time bidding (RTB); it’s standardized, it’s efficient and there are plenty of vendors out there to help [...] more...
LOS ANGELES, December 11, 2013 (ADOTAS) – Rubicon Project (www.rubiconproject.com), which operates the advertising industry’s largest independent real-time trading platform for digital advertising, today announced the appointment of (pictured above from left) Anthony “Tony” Katsur, Mari Kim Novak, Ryan Polley and Shekhar Yadav to its senior leadership team. Collectively, their [...] more...
ADOTAS – Today, American Laser Skincare, a large provider of laser aesthetics skincare services, announced it has selected marketing firm Matomy Media Group as its agency of record. Matomy will exclusively manage and execute all of American Laser Skincare’s paid and organic digital advertising, search marketing and SEO activities. “We selected Matomy because [...] more...
ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their time in front of digital screens these days, but there are limitations of digital that brands may [...] more...
ADOTAS – Digimarc is known for revolutionizing the design and photography industry by providing a way for creative professionals to embed copyrights and watermarks into digital images. Recently, the company launched Digimarc Share, a technology that lets content creators embed content into images that consumers can scan with their smartphones [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
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