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digital-advertising



How To Get Used, Really Used … Online

Written on
April 16th 2008
Author
Ernie Mosteller

ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] more...

EyeWonder Boosts Consumer Engagement With Ad Deal

Written on
April 15th 2008
Author
Kathleen

ADOTAS – As social media explodes and consumers become increasingly engaged with individual brands, marketers find themselves grappling with the eroding barriers that used to exist between brands and people in the days of yore. Ecommerce and emarketing solution company UpSellit today announced a partnership with rich media and interactive [...] more...

Special Ops Acquired by Euro Firm LBi International

Written on
April 7th 2008
Author
Kathleen

ADOTAS – Digital advertising agency Special Ops Media announced today that it was acquired by LBi International, a global marketing and technology agency. The purchase price will be in the range of $20 million to $45 million, depending on future performance, with a mixture of cash and shares, according to [...] more...

Mobile Ad Market Gives Gaming The Eye?

Written on
July 16th 2007
Author
Deepak Gupta

With over two billion mobile users around the world, set to double to four billion over the next five years, mobile advertising is set to become a tremendous market with a reach that surpasses the Internet. Effective mobile marketing campaigns fully embrace the mobile medium. To be most effective, mobile ads [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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