digital-advertising



Hook Ups, Blind Dates, or Good Relationships: What’s your dating style when it comes to digital ads on TV?

Written on
March 24th 2016
Author
Scott Tomlin

Brands, Don’t Let TV Enter the Cheesy Digital Dating Scene. Brands use silly metrics to cobble together “premium” digital media plans because most media buyers are more interested in spending the full budget at a low price. As TV goes digital, there is a big risk that premium placements erode in ... more...

Dig These Digital Developments: From Brews to News

Written on
August 7th 2015
Author
Adotas

Big Boost for Video Ads with Content That Touches People Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%. More Money Going to Digital Standard Media Index–they track 80% of the largest US ... more...

Programmatic TV Ad Sales: It’s a Different World Than Digital Display & Video

Written on
July 30th 2015
Author
Adotas

Adotas talks with Shereta Williams, president of Videa, about the sometimes-confusing world of programmatic advertising sales on TV. Q: How does programmatic advertising for TV differ from video and digital display? A: Programmatic TV advertising is done through the automated buying and selling of linear TV ads that leverage audience data, ... more...

Here’s an Idea: Go for Lifetime Value to Boost Conversion Rates

Written on
May 13th 2015
Author
Adotas

Yieldr is taking a new approach to digital advertising by focusing on lifetime value and the cyclical customer journey rather than siloing upper and lower funnel campaigns, according to their CTO Niels Baarsma. Here, their infographic breaks down the benefits of integrating prospecting and remarketing into a holistic approach, including ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015
Author
Adotas

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...

Meredith to Acquire Popular Shape Brand From American Media, Names Tim O’Conner Publisher of New Shape Magazine

Written on
January 28th 2015
Author
Caroline Albanese

Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI). Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine ... more...

What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

Sizmek Presents Ads Of The Week: January 5th – January 9th

Written on
January 9th 2015
Author
Sizmek

Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads are ... more...