digital-advertising



Centro Hires Michael Bruns as Chief Financial Officer

Written on
July 22nd 2014
Author
Press Release

(ADOTAS) Chicago, IL – July 22, 2014 – Centro (www.centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the addition of Michael Bruns as Chief Financial Officer. Bruns comes with an expansive management and investment banking career focused on guiding the growth of cloud-based, enterprise software companies. ... more...

Adform Launches Fully Integrated DMP

Written on
July 2nd 2014
Author
Press Release

New York, NYC (June 30, 2014) – Adform, (www.adform.com), the premier ad tech partner for U.S. and European media agencies, trading desks, advertisers and publishers, today announced the launch of a data management platform (DMP) designed to enable publishers to monetize their audience data, and agencies and advertisers to target ... more...

Kahuna Introduces Conversion Campaigns to Increase Mobile Commerce

Written on
June 23rd 2014
Author
Press Release

PALO ALTO, CA, June 23, 2014 (Marketwired) - Kahuna, the leading marketing automation company for mobile, today announced its latest product offering, Conversion Campaigns. A first of its kind- solution fully focused on translating consumer interest into significant mobile sales and revenue. Cart abandonment on mobile is a notorious problem in ... more...

Curing 5 Pain Points for Better Programmatic Results: The General Pain Point

Written on
June 23rd 2014
Author
Bill Guild

ADOTAS (1st of 5 parts) — When you first learned to ride a bike, what happened when you took the training wheels off for the first time? Did you give up when you teetered to the left and right? When you skinned your knee, did you throw the bike to ... more...

Retailers and Brands Map Future at HookLogic’s Ecommerce Media Forum

Written on
June 23rd 2014
Author
Press Release

NEW YORK, Jun 23, 2014 (Marketwired) – Ten of the nation’s largest retailers, the top three online travel agencies, and other agency and brand leaders met earlier this month at the third annual Ecommerce Media Forum, hosted by HookLogic, to discuss the growing role of ecommerce sites as media properties. These online ... more...

Study Uncovers the Missing Link in Programmatic Buying: Publisher Brand Strength

Written on
June 23rd 2014
Author
Press Release

Boston, MA, June 17, 2014 (ADOTAS) – Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and ... more...

Matomy Media Group Acquires Domain Monetization Company Team Internet

Written on
June 23rd 2014
Author
Press Release

TEL AVIV and MUNICH, June 23, 2014 (ADOTAS) — Global digital performance-based marketing company Matomy Media Group today announced that it has acquired a majority ownership position in the Munich-based direct navigation search company Team Internet AG. As part of the deal, Matomy will increase its ownership stake in Team Internet from ... more...

Clover and DropThought to Offer Instant Feedback Functionality Via Clover App Market

Written on
June 20th 2014
Author
Press Release

Santa Clara, CA, June 19, 2014 (ADOTAS) – DropThought Inc., the leading instant feedback platform that enables businesses to gather, understand and respond to customer feedback, today announced its partnership with Clover and its launch in the Clover App Market.  Clover is a point-of-sale (POS) system currently deployed in small and mid-sized businesses in the U.S. and abroad. Clover customers can ... more...

Entravision Communications Corporation Acquires Digital Advertising Services and Solutions Provider Pulpo Media

Written on
June 20th 2014
Author
Press Release

SANTA MONICA, Calif., June 19, 2014 (ADOTAS) – Entravision Communications Corporation, a diversified Spanish-language media company, today announced that it has acquired Pulpo Media, Inc, a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...