digital-advertising
Big Fuel: First came story, now the online video strategy
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story. Now you have hit all the important points, element of surprise, thrown in a few laughs, some subtle sex appeal, and now you [...] more...
Big Fuel reaches for engagement
ADOTAS — Advertisers want performance-driven models. Recently, Coke unveiled its own value-based compensation that some want to make an industry standard. The problem, especially with social media, is that it’s difficult to create performance standards with the old models. So companies, like Big Fuel, which calls itself a consumer engagement agency, are [...] more...
How To Get Used, Really Used … Online
ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] more...
EyeWonder Boosts Consumer Engagement With Ad Deal
ADOTAS – As social media explodes and consumers become increasingly engaged with individual brands, marketers find themselves grappling with the eroding barriers that used to exist between brands and people in the days of yore. Ecommerce and emarketing solution company UpSellit today announced a partnership with rich media and interactive [...] more...
Special Ops Acquired by Euro Firm LBi International
ADOTAS – Digital advertising agency Special Ops Media announced today that it was acquired by LBi International, a global marketing and technology agency. The purchase price will be in the range of $20 million to $45 million, depending on future performance, with a mixture of cash and shares, according to [...] more...
Mobile Ad Market Gives Gaming The Eye?
With over two billion mobile users around the world, set to double to four billion over the next five years, mobile advertising is set to become a tremendous market with a reach that surpasses the Internet. Effective mobile marketing campaigns fully embrace the mobile medium. To be most effective, mobile ads [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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