digital-ad-spend



OPINION: Viewability Challenges Remain for Moving TV Dollars to Digital

Written on
April 2nd 2014
Author
Sean Wagner

ADOTAS — On Monday,  the Media Ratings Council (MRC) announced that their advisory against buying media on “viewability” has been lifted. According to much of the subsequent industry discussion, the largest obstacles have been removed for brand advertisers moving TV dollars to digital. Now that advertisers can tell whether an ... more...

Larissa’s Picks to Click: Starwood Adopts Sojern, Digital Marketing Budgets, Interactive Ads for Tablets

Written on
March 14th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I’m not a huge believe in the whole “Ides of March” nonsense, but after the bad week I’ve had, ... more...

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
January 14th 2013
Author
Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s ... more...