digiday



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Integral Unveils Video Ad Viewability, Fraud & Brand Safety Monitoring Solution

Written on
February 6th 2014
Author
AdotasWire

NEW YORK, February 6, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand ... more...

Are We Humans Finally Ready to Do Battle with the Bots?

Written on
January 6th 2014
Author
Richard L. Tso

ADOTAS – We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher sites, inflating metrics so that advertisers would pay a premium to purchase impressions on the sites. The Wall ... more...

SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack of ... more...

Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’

Written on
June 18th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. After a month long hiatus of readjusting to living with mom and dad again and spoiling my newly 21-year-old liver, my ... more...

Nikki’s Picks to Click: Google Trends Update, Virtual Kisses, Hashtag Strategy

Written on
June 13th 2013
Author
Nikki Frammartino

ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s always nice to watch the rain as long as where I’m standing is dry. According to Business Insider, an app called ... more...

Nikki’s Picks To Click: Brands & Social, Google Glass, Facebook Video Ads

Written on
June 5th 2013
Author
Nikki Frammartino

ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino will routinely scour online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. First day in the books! Tomorrow I can find another something new to be nervous about. Business Insider shares the ... more...

Report: Twitter to Challenge Facebook in Retargeting Game

Written on
May 30th 2013
Author
Mike Daly

ADOTAS – AdAge reported today that Twitter is preparing its own retargeting platform to go head-to-head with Facebook Exchange (FBX). Business Insider and VentureBeat were among the other news outlets reporting the story. Speculation as to whether Twitter would follow Facebook’s lead in this area began as early as last November, when ... more...

Larissa’s Picks to Click: Native Advertising, The Babe in his Jockeys, Louis C.K.

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Finals are over and now my brain has turned to mush. Summer is calling my name! Mashable examines native advertising and asks: ... more...

Larissa’s Picks to Click: Ad Tech, Domino’s Pizza Live, Mother’s Day Ads

Written on
May 7th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Classes are officially over for the Spring semester!  Only 2 finals stand between me and summer vacation.  Wish me luck. Digiday looks ... more...