dg



Extreme Reach Completes Acquisition of DG’s TV Advertising Business for $485 Million

Written on
February 10th 2014
Author
Mike Daly

NEEDHAM, Mass., February 10, 2014 (ADOTAS) – Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile video advertising, announced today that it has completed its acquisition of the TV business of Digital Generation, Inc. (DG, NASDAQ: DGIT) for $485 million in cash. The combined company has revenues of ... more...

DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

Written on
February 7th 2014
Author
AdotasWire

NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG has spun off its online business into a new online company named Sizmek Inc. (NASDAQ: SZMK), ... more...

It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32 Percent

Written on
November 4th 2013
Author
AdotasWire

NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2 percent over the last four years. Based on ... more...

DG Peer39 Launches Fraud Prevention Attribute to Help Advertisers Identify, Avoid Bot Traffic in RTB Environments

Written on
October 22nd 2013
Author
AdotasWire

NEW YORK, October 22, 2013 (ADOTAS) – DG® (NASDAQ: DGIT), the world’s leading multi-screen advertising company, today announced the launch of fraud prevention within the DG Peer39 data solution, allowing ad buyers to detect and avoid bot traffic within auction environments. With the new capability, advertisers will be protected from ... more...

DG MediaMind Acquires Republic Project

Written on
October 8th 2013
Author
AdotasWire

NEW YORK and LOS ANGELES, October 8, 2013 (ADOTAS) — Digital Generation, Inc (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

AFAIK: WhitePages, AppNexus, Evolve Media, DG MediaMind, Tencent, TapSense

Written on
June 6th 2013
Author
Mike Daly

ADOTAS – Here are all the latest moves and shakes from industry movers and shakers: WhitePages today announced that Jason Eglit (pictured) has joined its executive team as chief financial officer. He most recently served as principal at Bayside (H.I.G.) Capital, where he led investments across a variety of sectors, including retail ... more...

Today’s Burning Question: Video Startups Set for IPOs?

Written on
May 9th 2013
Author
Mike Daly

ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further ... more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting ... more...

SMG and DG Bring Online News Portals to the New Samsung Smart TV

Written on
May 8th 2013
Author
AdotasWire

MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented ... more...