device-demographics



Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Mobile Devices and Advertising Intelligence: 4 Key Benchmarks

Written on
October 4th 2012
Author
Martin Hayward

Advertisers have relied on demographics since the profession began – just watch any episode of the “Mad Men” TV series and hear about what ads certain demographics are likely to respond to. Today, however, we’re in the 21st century, and consumers are demanding relevancy. Advertisers need to respond by intelligently ... more...