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Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...

This Agency Model is Broken, But Should We Fix It?

Written on
March 21st 2013
Author
Matthew Carlin

ADOTAS – Product development is the new marketing strategy. Innovation is the new creative currency. Curation is the new content. Marketing and advertising have evolved over the past five years and the shift is accelerating faster by the day. Networks like SAY Media and Glam Media are working directly with [...] more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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