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SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

Will the Tablet Conquer the Desktop?

Written on
May 23rd 2014
Author
Yariv Ron

ADOTAS – When the iPad was first launched back in 2010, no one imagined that it would compete with the PC. The tablet was described as a “living room device,” supporting gaming, media and entertainment within the household. In January 2010, before the launch of the iPad,Flurry analyzed the 200 ... more...

PointRoll Launches Innovation Roadshow to Help Advertisers Bring Their ‘What If’ Ideas to Life

Written on
May 23rd 2014
Author
Press Release

LOS ANGELES, May 22, 2014 (ADOTAS) – Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology. With a deep understanding of these tools, creatives who used to daydream about the seemingly impossible can now ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Digital Birds of a Feather: The Value of Demographic and Psychographic Validation

Written on
March 27th 2014
Author
Ray Kingman

ADOTAS – A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis.  Entire industries have been built around inferring interests, intentions and behaviors from digital footprints.  All this comes from the belief that one-to-one tracking and the collection of ... more...

HitFix Launches HitFix Video, Multi-Platform Entertainment and Advertising Channel Delivering 90M Monthly Video Streams

Written on
March 27th 2014
Author
Press Release

LOS ANGELES, March 27.  2014 (ADOTAS) – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, today announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
Press Release

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...

Banjo Secures $16 Million in Series B Financing Led by Balderton Capital

Written on
March 13th 2014
Author
Press Release

REDWOOD CITY, Calif., March 13, 2014 /PRNewswire/ – Banjo, a highly visual app and website that allows users to experience breaking news and live events in real time through the eyes of the people who are there, announced today it has completed a $16 million Series B round of financing. Balderton Capital led the ... more...