If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital
Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services

Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services

Acxiom, an enterprise data, analytics and software-as-a-service company, announced it has entered into a Premier Partnership with Adobe, a global ... More ...

Videa Debuts Supply-Side Automated TV Advertising Platform

Videa Debuts Supply-Side Automated TV Advertising Platform

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at ... More ...

Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”

Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”

A study being issued today by The Coalition for Innovative Media Measurement (CIMM) has found that marketers looking to match ... More ...