ADOTAS – Rich media ad company Spongecell has raised $10 million of funding in a Series B round. Safeguard Scientifics led [...]More...
ADOTAS - As of Feb. 15, Google will change its bidding model for cost-per-click (CPC) mobile ads, adapting what product [...]More...
ADOTAS - So, it’s the Tuesday after the Super Bowl, and here’s what we already know: We know huge numbers [...]More...
ADOTAS – It’s no longer important how and where the business names that later became candidates for trademarks, then domain names and now possibly gTLD (generic top-level domain) candidates, originated. The fact is that the majority are simply not performing as well as originally thought. The passage of time can [...] More...
ADOTAS – The online advertising market is booming. The display market in particular is likely to have hit $9 billion in the fourth quarter of 2011 – a growth spurt that even on a steep chart looks like a right angle. That’s the good news. The bad news, from [...] More...
ADOTAS – Yesterday, social video advertising platform Unruly Media released a case study around a survey the company had conducted, one that aimed to answer a core question about social sharing and its ramifications for brands and advertisers: If someone recommends a piece of content to someone he or she [...] More...
ADOTAS – This morning, Grovo.com, the website devoted to educating users about online issues and providing tutorials on how to make the most of the web, released its latest Grovo Expert Series, a 40-minute video in which EliteSEM director of SEO Zach Ciperski explains what SEO is and how it [...] More...
ADOTAS - Last year, when I blogged about the 2011 Super Bowl Commercials, I thought it was a fresh take on one of the biggest days for brand advertisers at the time. However, while the digital world continues to evolve at breakneck speed, many of the big brands seem to [...] More...
ADOTAS – Every brand has a defined target audience. And, especially with the social web, you might think you know where that audience is congregating. But, as every fisherman knows, your targets are constantly moving. They were in one place yesterday, another today, and they’ll be in yet another tomorrow. And when you find them, you [...] More...
ADOTAS – Now that we’re all sifting through the data and trying to figure out which of the ads that aired during the Super Bowl really made an impact with viewers, marketing consultant Murray Newlands is back with another episode of his video series, The Future of Engagement, talking about the [...] More...
GRAPHICMAIL – There’s lots of hype surrounding email engagement, yet everyone has a different opinion on what that really means. In practice, we can only influence people while they’re engaged with us, but engagement doesn’t happen automatically or overnight. It takes time and work, and it’s a slightly different process [...] More...
ADOTAS – How many screens do you own? One, two, three, four or more? Most American adults now own a TV, computer and smartphone, and a growing number also have a tablet or e-reader. Yes, we love our devices. And guess what we love even more? To have them all [...] More...
ADOTAS – In today’s world of the social web, brands often seek to engage customers in conversations through social media outlets, be it Facebook, Twitter or message boards on their own sites. The desired outcome is to build deeper relationships while leveraging the customers’ social networks to generate greater brand [...] More...
ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob created the first CPA network for mobile, and now the company has rebranded itself, with [...] More...
ADOTAS – In the latest episode of The Future of Engagement, marketing consultant and Influence People chief Murray Newlands’ video interview series, we meet Kimling Lam, marketing and communications director of SaaS company Meltwater Group. Lam talks about how brands can work with social media to find their audience, interact with them [...] More...
ADOTAS -Facebook launched Timeline at f8 last September. Like Keystone Kops on a chase, marketers instantly clamored to conjure up and share ideas on how they could take advantage of it. Then Facebook played the wily criminal foiling the chase. They made it clear that Timeline wasn’t for companies and [...] More...
ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – [...] More...
ADOTAS - Who really clicks on ads anymore? That’s not necessarily a rhetorical question — it’s one of several mediaFORGE poses in this white paper, released earlier this week. mediaFORGE provides technology that aims to determine post-engagement attribution, which the company insists is a much better way to measure a [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
