Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues
Nielsen & Clypd Collaborate on Audience-Based Buying

Nielsen & Clypd Collaborate on Audience-Based Buying

The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s ... More ...

IAB Tech Lab Launches Blockchain Advertising Working Group

IAB Tech Lab Launches Blockchain Advertising Working Group

IAB Tech Lab kicked off a Blockchain Working Group with co-chairs Richard Bush, Chief Product & Technology Officer, NYIAX (pictured ... More ...

How CPG Brands Can Harness Personalization to Engage Consumers

How CPG Brands Can Harness Personalization to Engage Consumers

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and ... More ...