Programmatic TV Ad Sales: It’s a Different World Than Digital Display & Video
Media Rating Council Grants comScore Accreditation for Video Viewability Measurement

Media Rating Council Grants comScore Accreditation for Video Viewability Measurement

comScore, Inc., a global media measurement and analytics company, announced that the Media Rating Council (MRC) granted the company accreditation ... More ...

Centriply, a New Media Solutions Company, Declares: Targeted TV is the New Cookie

Centriply, a New Media Solutions Company, Declares: Targeted TV is the New Cookie

Centriply, a new enterprise, was created to provide targeted TV media solutions using Big Data and scientific analysis. It combines ... More ...

Kantar Media Grows Real-Time Big Data & Programmatic Intelligence Capabilities

Kantar Media Grows Real-Time Big Data & Programmatic Intelligence Capabilities

Kantar Media’s collaboration with BISCIENCE, a global competitive analytics firm, creates insights into cross-channel digital coverage, including display, online video, ... More ...