ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox [...]More...
ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came [...]More...
ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. [...]More...
ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] More...
ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the [...] More...
ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand. But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes machinery [...] More...
ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] More...
ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, [...] More...
ADOTAS – Ah yes, Google Glass, introduced as the future of personal computing as the first wearable piece of technology to integrate the online world and the physical world. As geeky as this piece of eyewear looks (oh Scoble!), its introduction into the marketplace lends itself to a much broader [...] More...
ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your [...] More...
ADOTAS – An article in USA Today recently asserted that “… most small businesses feel like they are wasting their time on social media, according to a new survey.” While no one can guarantee success of a brand’s social media campaigns, there are certain simple steps one can take to [...] More...
ADOTAS — We know that a little nudge can stimulate customers to take action. Now more than ever, as technology gives us a direct connection to the people who love our brands, companies should reward their audiences for taking actions that benefit the business. According to research by Colloquy, consumer participation [...] More...
ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including [...] More...
ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco, Las Vegas or Chicago. Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, [...] More...
ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] More...
ADOTAS (via medium.com) – ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where [...] More...
ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and [...] More...
ADOTAS — At the rate the mobile industry changes, what is hip and cool one minute can quickly become yesterday’s news. But can yesterday’s news not continue to have significant value? I guess it depends on whether you’re trying to reach the 70+ percent of consumers who have adopted SMS, [...] More...
From the Twitterverse: Gamers Hate On Xbox OneADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox [...] more...
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