demographics
Facebook Caters To Adult Audience
Facebook has grown up and is hanging out with an older crowd than at its inception. The social networking site, which originally hosted only college students, has become a sensation amongst professionals since it let down the barriers and became open to everyone. In June of this year, comScore Media Metrix [...] more...
Do You Know UGO? ADOTAS Delves Underground with J Moses, CEO of the Male-Oriented Network
Though it’s easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the company’s [...] more...
The Multicultural Message: Two Industry Players Assert the Marketing Needs of the Hip-Hop Generation and Beyond
With the rise of the digital era and the growth of interactive usage and advertising, it’s become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the “astronomical growth” it’s experienced. Upon speaking with consultant Erin [...] more...
The Digital Generation Gap: How Brands Can Capitalize on the Growing Senior Online Set
My mom is 64. On those rare occasions when I send her an email, with, say, my flight information, I have to call her first to let her know to “check the computer”. Her PC sits in the far part of the house, under a plastic cover, and is [...] more...
Media-Screen Maps the Diverse US Broadband Marketplace
Continuing in our exploration of demographic Web behaviors and the blurring thereof, ADOTAS recently spoke with a company that conducted its own case study and took things one step further: breaking down the marketplace into new, specific target groups for the greater benefit of online marketers. With Netpop | Portraits, the [...] more...
Boys will be Boys Online: ADOTAS Surveys the Wanderlust and Whims of the 18-34 Male Web Audience
As part of our ongoing efforts to gauge the current online behavior of the 18-34 male demographic, ADOTAS recently conducted a survey run across four networks, inquiring about initial Internet intent, purchasing habits, multitasking patterns and preferred verticals. Our first step was to get outside perspective from an authoritative source on [...] more...
Give in to Grups: Jon Cohen Offers an Inside Glimpse at a Generation-Blurring Demographic
Call them alterna-yuppies or yupsters, but lurking just beyond the miasma of New York City hipsterdom is a relatively new adult target audience that should undoubtedly be raising marketers’ eyebrows. Barely removed from the coveted 18-34 set, yet treading ever so lightly towards middle age, this peculiar demographic of successful urban [...] more...
Questus Releases Audience Profiler 2.0
Today, Jeff Rosenblum, co-founder of interactive marketing company Questus, announced the release of Audience Profiler 2.0. The Audience Profiler service presents website users with a survey that collects media buying data like purchase intent, brand influence and purchase influence. It can also track data to specific parts of a site [...] more...
Report: Students Interact Online, Prefer Cross-Media Advertising
College students spend most of their time online interacting with content, according to career services provider Experience Inc.’s “2006 Media Perception” survey. More than half the students surveyed use the Internet to share, download, and view photos. They’re also getting filled by traditional media like print and broadcast. While 43% [...] more...
Tradepoint Launches “Rocking” Social Networking Site
In an effort to reach the highly fragmented youth market, otherwise known as Gen Y, online classified and Web trading platform Tradepoint.ca has found a means to connect with this group by launching UltimateRockStar.com. The site allows Canadian bands to enter for the chance to win a recording session and [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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