demographics



Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

More Mars/Venus Data that Should Resonate with Super Bowl Advertisers

Written on
January 31st 2013
Author
Mike Daly

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female ... more...

‘Who Is bin Laden?’ Young Yahoo Searchers Ask

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – No surprise that Osama bin Laden was the top search topic for Yahoo on Sunday, May 1, when news of the al Queda leader’s death broke the Internet (well, just parts), but the search guys did dig up some interesting bits — some that suggest a generation gap ... more...

Zombies Running Rampant on Twitter

Written on
December 9th 2010
Author
Gavin Dunaway

ADOTAS – AMC’s “The Walking Dead” ended its six-show first-season run with a blast on Sunday, and I have to admit I’m hooked — though it’s not as fresh a take on the zombie genre as the critics profess, it offers complicated, three-dimensional characters worth rooting for. And yes, gore ... more...

AdWords Delves Into Demographics

Written on
September 30th 2010
Author
Gavin Dunaway

ADOTAS – Google has taken Ad Week NY as an opportunity to both share its display dreams and introduce new features — yesterday it announced the AdWords ability to show demographic-based ads to appropriate browsers on the Google Display Network. Since March 2009, Google has been toying with interest-based advertising, or ... more...

Arbitrary Be Thy Name, Facebook Ad Eval System

Written on
March 22nd 2010
Author
Gavin Dunaway

ADOTAS – It’s a repeating nightmare of mine — I log into Facebook and an administer rejects me. Why? Apparently I’m irrelevant to the social mediascape. But I have so much more to plant on Farmville… Some lead-generation and direct-response marketers using targeting techniques have already seen this nightmare come true ... more...

Facebook getting Grandpa and Grandma, tots flee

Written on
July 7th 2009
Author
Edward Barrera

ADOTAS — It feels like a social network kind-of-day, despite the fact that the numbers below seem to indicate that at least Facebook is walking into its autumn years. According to Istrategy Labs, Facebook’s social Ads platform numbers show that the number of 55+ users grew 513.7 percent in the last ... more...

Facebook Caters To Adult Audience

Written on
August 7th 2007
Author
Sarah Novotny

Facebook has grown up and is hanging out with an older crowd than at its inception. The social networking site, which originally hosted only college students, has become a sensation amongst professionals since it let down the barriers and became open to everyone. In June of this year, comScore Media Metrix ... more...