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demographics



The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect [...] more...

More Mars/Venus Data that Should Resonate with Super Bowl Advertisers

Written on
January 31st 2013
Author
Mike Daly

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female [...] more...

‘Who Is bin Laden?’ Young Yahoo Searchers Ask

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – No surprise that Osama bin Laden was the top search topic for Yahoo on Sunday, May 1, when news of the al Queda leader’s death broke the Internet (well, just parts), but the search guys did dig up some interesting bits — some that suggest a generation gap [...] more...

Zombies Running Rampant on Twitter

Written on
December 9th 2010
Author
Gavin Dunaway

ADOTAS – AMC’s “The Walking Dead” ended its six-show first-season run with a blast on Sunday, and I have to admit I’m hooked — though it’s not as fresh a take on the zombie genre as the critics profess, it offers complicated, three-dimensional characters worth rooting for. And yes, gore [...] more...

AdWords Delves Into Demographics

Written on
September 30th 2010
Author
Gavin Dunaway

ADOTAS – Google has taken Ad Week NY as an opportunity to both share its display dreams and introduce new features — yesterday it announced the AdWords ability to show demographic-based ads to appropriate browsers on the Google Display Network. Since March 2009, Google has been toying with interest-based advertising, or [...] more...

Arbitrary Be Thy Name, Facebook Ad Eval System

Written on
March 22nd 2010
Author
Gavin Dunaway

ADOTAS – It’s a repeating nightmare of mine — I log into Facebook and an administer rejects me. Why? Apparently I’m irrelevant to the social mediascape. But I have so much more to plant on Farmville… Some lead-generation and direct-response marketers using targeting techniques have already seen this nightmare come true [...] more...

Facebook getting Grandpa and Grandma, tots flee

Written on
July 7th 2009
Author
Edward Barrera

ADOTAS — It feels like a social network kind-of-day, despite the fact that the numbers below seem to indicate that at least Facebook is walking into its autumn years. According to Istrategy Labs, Facebook’s social Ads platform numbers show that the number of 55+ users grew 513.7 percent in the last [...] more...

Facebook Caters To Adult Audience

Written on
August 7th 2007
Author
Sarah Novotny

Facebook has grown up and is hanging out with an older crowd than at its inception. The social networking site, which originally hosted only college students, has become a sensation amongst professionals since it let down the barriers and became open to everyone. In June of this year, comScore Media Metrix [...] more...

Do You Know UGO? ADOTAS Delves Underground with J Moses, CEO of the Male-Oriented Network

Written on
March 30th 2007
Author
Sarah Novotny

Though it’s easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the company’s [...] more...

The Multicultural Message: Two Industry Players Assert the Marketing Needs of the Hip-Hop Generation and Beyond

Written on
January 22nd 2007
Author
Regine Zamor

With the rise of the digital era and the growth of interactive usage and advertising, it’s become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the “astronomical growth” it’s experienced. Upon speaking with consultant Erin [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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