demand



Survey Finds Pent-up Consumer Demand for Business Videos

Written on
March 13th 2014
Author
Press Release

NEW YORK, March 13, 2013 (ADOTAS) – Animoto, the leading online video creation application that empowers anyone to create and share extraordinary videos, today reported new survey results that detail the positive impact video has in influencing purchase decisions and driving brand engagement. The recent Animoto Online and Mobile Video ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Aggregate Paves ‘First Steps’ For Advertisers Moving to DMPs

Written on
March 16th 2011
Author
Gavin Dunaway

ADOTAS – Nobody said this data management business was easy, but Aggregate Knowledge wants to make the transition to an audience-based data management platform as simple as possible for advertisers through its new “First Steps” package. Because it doesn’t rely on pixels or tags, First Steps allows advertising clients to set up ... more...

Quality Is in the Eye of Google

Written on
March 2nd 2011
Author
Gavin Dunaway

ADOTAS – “The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and copy editors to cut costs,” I snorted. “Huge mistake.” I often lament not having a copy editor or proofreader at Adotas, not just because I’m in ... more...

Kitara’s Growth Gambit Pays Off With Acquisition

Written on
September 13th 2010
Author
Gavin Dunaway

ADOTAS – A growth gambit during lousy economic times has paid off in spades for Kitara Media as the company announced that is has been acquired by Selling Source, which provides technology and marketing services to the specialty finance sector. In February demand-side platform and performance marketer Kitara, which proclaimed 300% ... more...

MediaMath Is Adroit With Its Dynamic Acquisition

Written on
April 15th 2010
Author
Gavin Dunaway

ADOTAS – Get one quick because they’re flying off the shelves! After seeing success with an initial partnering and integration, DSP MediaMath has gone all in and acquired dynamic ad creator Adroit. This follows Google’s acquisition of Teracent at the end of last year, which highlighted the growing importance dynamic creative ... more...