ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of [...] more...
ADOTAS – Nobody said this data management business was easy, but Aggregate Knowledge wants to make the transition to an audience-based data management platform as simple as possible for advertisers through its new “First Steps” package. Because it doesn’t rely on pixels or tags, First Steps allows advertising clients to set up [...] more...
ADOTAS – “The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and copy editors to cut costs,” I snorted. “Huge mistake.” I often lament not having a copy editor or proofreader at Adotas, not just because I’m in [...] more...
ADOTAS – A growth gambit during lousy economic times has paid off in spades for Kitara Media as the company announced that is has been acquired by Selling Source, which provides technology and marketing services to the specialty finance sector. In February demand-side platform and performance marketer Kitara, which proclaimed 300% [...] more...
ADOTAS – Get one quick because they’re flying off the shelves! After seeing success with an initial partnering and integration, DSP MediaMath has gone all in and acquired dynamic ad creator Adroit. This follows Google’s acquisition of Teracent at the end of last year, which highlighted the growing importance dynamic creative [...] more...
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Covario Names Jeff MacGurn Senior Vice President March 11th 2014 SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent [...] more »
- Kitara Media Appoints Chris Magdelinskas as Chief Technology Officer March 11th 2014 JERSEY CITY, March 11, 2014 (ADOTAS) — Kitara Media Corp. [...] more »
- Adknowledge Acquires Video Syndicator Giant Media March 10th 2014 KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) [...] more »
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- Finding Your Brand Advocates, Are You Ready for Super Bowl Sunday? - Inside CXM: [...] Theresa Trevor, Adotas, offers 5 simple rules to motivate brand advocates: [...]