demand-media
Quick Hits: SpotXchange, Gannett, Demand Media and More
ADOTAS – Video ad marketplace SpotXchange announced that absolutely all (100%!) of its video inventory is now available through its real-time bidding API, which it launched last November. The company says that RTB requests have more than doubled since May to 4.6 billion requests in September. • We’re only four weeks into [...] more...
Trimming the Content Mullet
ADOTAS - Business in the front, party in the back – In 2008, Buzzfeed founder Jonah Peretti coined the expression “mullet strategy” after the hairstyle once favored by hockey players and country music fans. In a New Yorker article on the Huffington Post, Peretti described the merits of HuffPo’s assimilation of both [...] more...
Demand Stock Up With Solid Revenue and Acquisitions
ADOTAS – With the stock market madness of the last few days, I can’t avoid the temptation to take a peek at Demand Media. Back in January, the company’s IPO, valued at $1 billion, suggested that Wall Street highly approved of its formula-driven online content production at the lowest cost — content farming [...] more...
Google Referrals to Demand Sites Take a Tumble
ADOTAS – Internet writers and content developers all growled as Wall Street validated Demand Media’s lowest-cost content production machine to the tune of a $1.9 billion valuation. Well, now would seem to be the moment for schedenfreunde — the latest data from Experian Hitwise suggests that traffic to Demand Media sites [...] more...
eHow Finally Feels Wrath of Google Panda Algo Update
ADOTAS – Hey, you know who we haven’t kicked around for a while? Demand Media! Hold on while I put on my favorite journalist’s tool — steel-toed boots. As Google’s Panda (a.k.a., Farmer) algorithm update finally rolled out internationally to a lot of global grumbling, Big G also made some tweaks [...] more...
Demand, NYTimes and a Two-Tiered Online Content World
ADOTAS – “If you haven’t heard already, Demand Media has been in the news a lot lately,” the email with the infographic read. Demand Media? Never heard of them before — definitely haven’t written bitchy post after bitchy post about their content generation machine. That was some other Gavin. Though there’s no [...] more...
Cred and Craftsmanship Still Essential for Quality Content
ADOTAS – The same day I published a story arguing an algorithm can’t determine “quality” without human intervention — which Google pretty much proved by making an exception in its algorithm update for Cult of Mac, an Apple news site that witnessed a huge drop in traffic after the algo [...] more...
Whoa, Google’s Farmer Update Helped eHow?
ADOTAS - You could hear scoffs across the tech mediascape as Demand Media EVP of Media and Operations Larry Fitzgibbon said that Google’s latest algorithm update — which promised to rid the search valley of the abhorred content farms, though this edict was unspoken — hadn’t had a “material net impact on [...] more...
Google Breaks Up With Content Farms
ADOTAS – They had some good times together — content farms got sweet spots in Google’s search results while the search giant reaped the rewards of AdSense partnerships. But frankly, Google’s family (billions of searchers) didn’t care for the content farms, and apparently even on the web, family trumps revenue. In [...] more...
The Next Content Farms
ADOTAS – This sounds familiar — Demand Media’s biggest problem is that its content is cheap, says Josh Hannah, former co-owner of eHow and current partner at venture capital firm Matrix Partners. eHow is at the core of Demand Media’s web content engine and has legacy good marks in Google’s book. In [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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