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Video Ad Crowdsourcer Poptent Lands in Brazil

Written on: June 21st 2011
Author: Gavin Dunaway

ADOTAS – When I chatted with Poptent President Neil Perry back in December, he was pretty excited about the opportunities emerging in Brazil — apparently last year Brazilian Internet users watched 26.2 billion online videos in 2010, with YouTube alone witnessing a 33% growth in uniques visitors. Those are a [...] more...

Dell Cleans House

Written on: December 31st 2008
Author: Kathleen

ADOTAS – Dell Inc. has announced that it will be ringing in the New Year with a new president – President Mike Cannon is retiring. Cannon will stay on board as a consultant; Jeff Clarke will replace him. Some industry sources are surprised at the announcement. Michael Dell returned to the [...] more...

Tech Down, Down, Down

Written on: September 16th 2008
Author: Kathleen

ADOTAS – As the fire on Wall Street rages on, some wonder how all of this is going to affect the online world. Industry observers predict that M&A activity will be stymied, IPOs will be shelved and that venture capital will dry up as investors seek safe havens from risk. And tech [...] more...

Dell Acquires MessageOne For $155M

Written on: February 12th 2008
Author: Sarah Novotny

Dell Inc. on Tuesday announced its agreement to buy MessageOne Inc., an e-mail management services provider, for about $155 million in cash. MessageOne, which also provides archiving and business continuity services, was bought to round out Dell’s Software-as-a-Service suite. MessageOne was co-founded by Adam Dell, brother of Dell founder Michael Dell [...] more...

Dell Delivers Holiday Wishes

Written on: November 15th 2007
Author: Sarah Novotny

This holiday season, Dell has decided to kick things up a notch and create a large-scale interactive campaign for potential holiday buys. Creating a “constellation of celebrities,” each representing a different selling style, a user can choose a star to make a case to family or friends for the Dell [...] more...

Dell Launches Corporate Blog, Receives Backlash

Written on: July 13th 2006
Author: Sarah Novotny

There are few things that computer maker Dell gets harped on by bloggers more than its customer service. In order to connect more with its customers, Dell has created a corporate blogging site that promises to crack the company open and let customers see what Dell employees are up to. [...] more...

Google Software to be Offered on Dell PCs

Written on: May 26th 2006
Author: Sarah Novotny

Google yesterday announced it has inked a deal with Dell to install Google software on new Dell computers. The agreement is similar to a deal Dell currently has with Microsoft and puts into question how this will affect Microsoft’s position with the company. Financial terms and a timeline for the deal [...] more...

How Do You Like Them Apples?

Written on: January 16th 2006
Author: Elizabeth G. Hines

If you ever need an example of why it’s usually best to keep your mouth shut when it comes to the (not-so) well-being of your competitors, remind youself of Michael Dell. Back in 1997, when someone at a technology conference asked him what he would do to “fix” Apple (which was [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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