deep_focus
Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond
Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...
HBO, Deep Focus Solicit Spoken Word for “The Wire”
While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] more...
Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”
To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted [...] more...
Deep Focus Turns ‘Entourage’ Campaign into a Popularity Contest
In just two seasons, HBO’s “Entourage” has given its audience an unfiltered, hilarious insider’s view of young Hollywood. As a result, any fan of this increasingly popular series would likely drop their daily routines in a hot second to roll with blossoming movie star Vincent Chase and his hangers-on. Thankfully, those [...] more...
YouTube Begins Promoting “Official” Film Trailers
There’s nothing like a controversial site to serve as a great platform for promotion. With the help of New York agency Deep Focus, infamous, yet hugely popular site YouTube.com is now taking its viral video style to Hollywood. The first “official” YouTube film trailer was launched 72 hours ago for Dimension [...] more...
The Proactive Interactive Agency: Deep Focus Fans the Future of Entertainment Marketing
Since it’s a given that many of us are anticipating The Sopranos’ long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that’s why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a different [...] more...
AOL Teams Sopranos up with Super Bowl
Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the “Mean Joe [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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