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Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...

HBO, Deep Focus Solicit Spoken Word for “The Wire”

Written on
September 20th 2006
Author
Kiran Aditham

While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] more...

Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”

Written on
September 15th 2006
Author
Editor

To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted [...] more...

Deep Focus Turns ‘Entourage’ Campaign into a Popularity Contest

Written on
June 2nd 2006
Author
Kiran Aditham

In just two seasons, HBO’s “Entourage” has given its audience an unfiltered, hilarious insider’s view of young Hollywood. As a result, any fan of this increasingly popular series would likely drop their daily routines in a hot second to roll with blossoming movie star Vincent Chase and his hangers-on. Thankfully, those [...] more...

YouTube Begins Promoting “Official” Film Trailers

Written on
March 17th 2006
Author
Editor

There’s nothing like a controversial site to serve as a great platform for promotion. With the help of New York agency Deep Focus, infamous, yet hugely popular site YouTube.com is now taking its viral video style to Hollywood. The first “official” YouTube film trailer was launched 72 hours ago for Dimension [...] more...

The Proactive Interactive Agency: Deep Focus Fans the Future of Entertainment Marketing

Written on
March 3rd 2006
Author
Kiran Aditham

Since it’s a given that many of us are anticipating The Sopranos’ long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that’s why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a different [...] more...

AOL Teams Sopranos up with Super Bowl

Written on
February 3rd 2006
Author
Editor

Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the “Mean Joe [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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