dds



MediaBank Launches Trading Desk Platform

Written on
January 4th 2012
Author
Brian LaRue

ADOTAS – Multichannel technology provider MediaBank announced recently it’s created a trading desk platform for ad agencies. With this trading desk capability, which the company is presenting as a white-label package that agencies can customize to suit their own needs, agencies will be able to buy media in real time ... more...

MediaOcean: So Wrong, Yet So Right!

Written on
September 29th 2011
Author
Chris O'Hara

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last ... more...

Media-Buying System Rivals DDS and MediaBank Shack Up

Written on
September 26th 2011
Author
Gavin Dunaway

ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, ... more...

MediaBank Buoys Agency Systems and Marketplace With AdBuyer Acquisition

Written on
April 28th 2011
Author
Gavin Dunaway

ADOTAS – “They are the incumbent, we’re the disruptor,” MediaBank CEO Bill Wise tells Nicholas Carlson at Business Insider while announcing the acquisition of DSP AdBuyer. “They” would be Donovan Data Systems, chief supplier of multi-channel – online and offline – media-buying tools for agencies for the last four decades or so. MediaBank is ... more...

Rubicon and DDS Integrate Platforms

Written on
February 25th 2011
Author
Gavin Dunaway

ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding. Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A ... more...

Quick Hits: DDS Integrates Rentrak Databases

Written on
February 24th 2011
Author
Gavin Dunaway

ADOTAS – Advertising systems provider Donavan Data Systems (DDS) will integrate multiscreen measurement company Rentrak’s TV Essentials, StationView Essentials and OnDemand Essentials databases into its agency media buying tools. “The results from over 80 million set-top-devices for video-on-demand (VOD) and the results of American’s TV viewing from their set-top devices ... more...