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MediaBank Launches Trading Desk Platform
ADOTAS – Multichannel technology provider MediaBank announced recently it’s created a trading desk platform for ad agencies. With this trading desk capability, which the company is presenting as a white-label package that agencies can customize to suit their own needs, agencies will be able to buy media in real time [...] more...
MediaOcean: So Wrong, Yet So Right!
ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...
Media-Buying System Rivals DDS and MediaBank Shack Up
ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, [...] more...
MediaBank Buoys Agency Systems and Marketplace With AdBuyer Acquisition
ADOTAS – “They are the incumbent, we’re the disruptor,” MediaBank CEO Bill Wise tells Nicholas Carlson at Business Insider while announcing the acquisition of DSP AdBuyer. “They” would be Donovan Data Systems, chief supplier of multi-channel – online and offline – media-buying tools for agencies for the last four decades or so. MediaBank is [...] more...
Rubicon and DDS Integrate Platforms
ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding. Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A [...] more...
Quick Hits: DDS Integrates Rentrak Databases
ADOTAS – Advertising systems provider Donavan Data Systems (DDS) will integrate multiscreen measurement company Rentrak’s TV Essentials, StationView Essentials and OnDemand Essentials databases into its agency media buying tools. “The results from over 80 million set-top-devices for video-on-demand (VOD) and the results of American’s TV viewing from their set-top devices [...] more...
Spotlight
Quick Hits: DDS Integrates Rentrak DatabasesADOTAS – Advertising systems provider Donavan Data Systems (DDS) will integrate multiscreen measurement company Rentrak’s TV Essentials, StationView Essentials and [...] more...
Latest News
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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