david-shim



Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
Press Release

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat

Written on
February 27th 2013
Author
Press Release

SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results ... more...

ad:tech San Francisco Issues Call for Entries for 2013 Startup Spotlight

Written on
February 20th 2013
Author
Press Release

DALLAS (February 20, 2013) – ad:tech San Francisco, the leading and most diverse digital marketing event in the country, announced the Startup Spotlight Series call for entries is now open. Startup Spotlight is looking for the most innovative companies within digital marketing to compete in two challenges: Mobile Commerce and Social Engagement. ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Black Friday Recap: This Year’s Winners Based on Real-World Visits

Written on
November 29th 2012
Author
David Shim

The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday, Placed ... more...