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VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
AdotasWire

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with [...] more...

Adobe Unveils Early Results of Twitter Ads Program

Written on
February 20th 2013
Author
Adotas

As an early Twitter Ads API partner, Adobe just announced that their customers can benefit from Twitter’s new ads program starting today with Adobe Media Optimizer, the only ad platform that manages more than $2 Billion in annual ad spend, optimizes and forecasts the performance of campaigns across social, search and [...] more...

Adobe Offers View Into Campaign Management with AdLens, Facebook Ad Exchange (FBX) Integration

Written on
October 2nd 2012
Author
Richard L. Tso

Digital Marketers and agencies are always looking for a better way to capture and view all aspects of their online campaigns – across search, display and social media channels. Today, Adobe announced the latest release of its AdLens product that the company claims will directly address this need by providing [...] more...



Spotlight

Adobe Offers View Into Campaign Management with AdLens, Facebook Ad Exchange (FBX) IntegrationDigital Marketers and agencies are always looking for a better way to capture and view all aspects of their online [...] more...

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