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Neustar Launches Platform to Centralize Marketing Solutions and Optimize Campaigns

Written on
March 24th 2014
Author
AdotasWire

STERLING, VA., March 24, 2014 (ADOTAS) — Neustar, Inc., a trusted, neutral provider of real-time information and analytics, today announced PlatformOne, a  single interface that integrates real-time customer and media insights with the tools to activate more tailored and personalized campaigns, both offline and online. PlatformOne streamlines a complex marketing ecosystem ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Aggregate Knowledge Joins AWS Partner Network to Deliver Ad Tech Intelligence to Marketers and Data Analysts

Written on
October 25th 2013
Author
AdotasWire

SAN MATEO, CA, October 24, 2013 – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced its membership in the Amazon Web Services (AWS) Partner Network (APN). AK’s Media Intelligence Platform is well-suited to be coupled with Amazon Redshift, a fast, fully managed ... more...

Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange

Written on
May 7th 2013
Author
Mike Daly

ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are sitting on the ‘holy grail’ of audience data: shopping intent.  It’s a clear path to make this data available ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on
April 12th 2013
Author
Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Reaction: Yahoo’s Contextual Ad Alliance with Google

Written on
February 7th 2013
Author
Mike Daly

The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob ... more...

This Week’s Burning Question: Big Data vs. Creative

Written on
February 5th 2013
Author
Mike Daly

One CEO recently remarked that data is the new media. But some say Big Data’s rise to prominence has come at the expense of creative. What is the right recipe for a successful marriage of these two families? Here’s what industry leaders had to say: “The answer is: That CEO is wrong. Plain old ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...