david-grant



Transcending The Cookie: The New Tracking Paradigm

Written on
September 16th 2013
Author
Richard L. Tso

ADOTAS — First-generation ad targeting technologies relied heavily on the infamous cookie – a small line of text with ID tag that is integrated into people’s web browsers, giving advertisers the ability to identify and send consumers relevant ads online. Like virtual door keys, cookies allow a website to recognize ... more...

Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

AdVantage Networks Expands Executive Team, Naming Brendon Kensel as President

Written on
January 28th 2013
Author
AdotasWire

GLENDALE, CALIF. (Jan. 28, 2013) – AdVantage Networks, a leading digital advertising technology provider, announced Brendon Kensel (pictured) as President. Brendon brings more than 20 years of experience – leading emerging companies in the media, marketing, and technology sectors – and will work with the executive management team to identify ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...