dataxu



DataXu Marries Personalized Storytelling and Programmatic with Acquisition of JasperLabs

Written on
April 24th 2014
Author
Press Release

BOSTON, April 24, 2014 (ADOTAS) – DataXu, a leading provider of programmatic marketing software for brands and agencies, today announced the acquisition of JasperLabs, a San Francisco-based provider of dynamic creative optimization (DCO) software. Dynamic creative optimization is a powerful tool for digital marketers, enabling them to change the creative elements ... more...

DataXu Adds Video to Private Exchange Capabilities

Written on
March 6th 2014
Author
Press Release

BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the addition of Private Exchange video to its platform. This brings programmatic video to the point where brand marketers can confidently make increasingly bold shifts in budget, from TV, to ... more...

VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel

Written on
December 12th 2013
Author
Press Release

LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA has completed the integration of its data with five new technology platforms; Adap.tv and Advertising.com (both part of AOL Networks), DataXu, Krux and Rocket Fuel. The partnerships will increase the availability of VisualDNA data for advertisers and publishers as the market ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

Sony Network Entertainment Europe, DataXu Push Boundaries of Interactive Pre-roll

Written on
November 13th 2013
Author
Press Release

BOSTON and LONDON, November 13, 2013 (ADOTAS) – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced the addition of native support for Interactive Pre-roll to the DataXu platform. With Interactive Pre-roll ads, advertisers can take advantage of their existing 15- or 30-second creatives to develop ... more...

SpotXchange Releases Most Advanced Programmatic Video Advertising API

Written on
October 31st 2013
Author
Press Release

DENVER,  October 31, 2013 (ADOTAS) – SpotXchange, the trusted platform for video advertising, today announced the release of the video advertising industry’s most advanced programmatic API, which includes support for version 2.1 of the OpenRTB specification. For the first time in video advertising, SpotXchange is also offering OpenRTB support for Deal ID, the ... more...

Today’s Burning Question: Video Startups Set for IPOs?

Written on
May 9th 2013
Author
Mike Daly

ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

DataXu Blog: 9 Trends for CMO Success

Written on
January 30th 2013
Author
Adotas

On his company blog, R. Bruce Journey, Co-founder and Managing Director, International for DataXu, discusses the unprecedented impact of new automated software tools on the industry and offers a very promising outlook for marketers in 2013. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fdataxu-blog-9-trends-for-cmo-success%2F'; ... more...

Ford Sees Greater Engagement in Programmatic Premium Ads

Written on
June 13th 2012
Author
Gavin Dunaway

ADMONSTERS – One of the highlights of AdMonsters’ OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management andWebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory. But it would seem there’s more ... more...