data
Crossing the Ad Frontier: Using Data to Improve Consumer Experience
ADOTAS – The media market is being driven by “Big Data” and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing their [...] more...
Defining ‘Data Management Platform’
ADOTAS – This summer, Forrester Research released an independent report on Data Management Platforms, “The DMP Is The Audience Intelligence Engine For Interactive Marketers.” In the report, Forrester defines a DMP as: “… a unified technology platform that intakes disparate first-, second-, and third-party data sets, provides normalization and segmentation [...] more...
The Data-Driven CMO: ‘No More Burn to Learn’
ADOTAS – Over the past 20 years big data and analytics has had a transformational impact on changing the way we do business. Our culture has increasingly become a data democracy or an environment where individuals have access to unlimited information from diverse sources and the power to make informed [...] more...
eXelate Data Validated by comScore
ADOTAS – The ever-growing realm of audience data has long had that old “truth in advertising” issue — When purchasing anonymous and PII-free data, just how does a buyer verify he/she got what he/she paid for? Third-party data market provider eXelate presents a solution — the company has tapped comScore to [...] more...
Why Isn’t Marketing Automation More Automatic?
ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as “set it and forget it.” But, the industry is still finding itself and the term “revenue performance management” might [...] more...
Achieving Category Domination Through SEO
ADOTAS – The organic search space has evolved dramatically in the past decade, as has the search engines results page (SERP) and the tactics required to achieve success in organic search. Even with this rapid evolution, we at RMI have been able to identify principles that have remained true [...] more...
Turn Flips Switch on Data Management Platform
ADOTAS – Another challenger has appeared in the demand-side data management platform arena — advertising tech firm Turn, best known for its Turn Media Platform DSP, has flipped the switch on a new DMP: the Turn Audience Platform. Accuen and Experian are two of the launch partners for the new [...] more...
Zettabytes and Marketing’s Most Important Technology: Analytics
ADOTAS – A recent study from the University of California San Diego’s Global Information Industry Center found that businesses, governments and other organizations are processing 10 zettabytes of information a year. If you’re not familiar with the term “zettabytes,” you soon will be. It’s 10 to the 22nd power, [...] more...
Coremetrics Examines Lifecycles Through Analytics
ADOTAS – First off, Coremetrics Lifecycle is not a piece of exercise equipment. Executives will only laugh if you ask to try it out during your next spin class. The latest tool from IBM’s cloud-based analytics division uses those handy-dandy analytics to study customer buying patterns from conversion to retention, promising insight [...] more...
Red Aril’s DMP Brings Pub and Advertiser Seeds to Fruition
ADOTAS – Because we’re online advertising professionals and not pomologists — scientists that study pome fruits like pomegranates — it’s less than likely we know that the fleshy covering on seeds from pome fruits is called the aril. For the pomegranate in particular, the aril is translucent and magnifies the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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