data



Legacy Reporting Practices Hinder Programmatic Buying, According to Metamarkets Study

Written on
June 18th 2015
Author
Adotas

Investigation Found 42% of Buyers Receive Data From Ad Exchanges via Spreadsheets. Metamarkets, a provider of real-time analytics for programmatic advertising, announced the release of “The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying,” a white paper that explores the impact of how exchanges provide data to buyers. Based ... more...

Crossing the Channel: Assessing the Value of Data Overlays for Programmatic Buying

Written on
June 9th 2015
Author
Katrin Ribant

The last edition of Crossing the Channel looked at the main players in audience targeting. Now we’ll explore a rational approach to comprehending the value of the data overlays some of those players provide. When it comes to Real-Time-Bidding-based programmatic buying — defined here as a marketer’s ability to make ... more...

Rethinking How Data Improves Marketing ROI

Written on
February 10th 2015
Author
Kalia Doner

In a recent study published by the IAB, marketers revealed the barriers that prevent them from fully harnessing the power of data to improve their marketing efforts. While programmatic media buying is a strategy used by 80 percent of marketers, less than half utilize data for cross-channel targeting, engagement and ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...

Why 2015 Will Be The Year of Big Data for B2B Marketers

Written on
November 20th 2014
Author
Erik Matlick

These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both the ... more...

How to Data Mash For Some Frighteningly Accurate Results

Written on
October 30th 2014
Author
Katrin Ribant

We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell by looking in store windows, it’s starting earlier and earlier. Halloween, traditionally having served as a barometer for what might happen over Black Friday and Christmas, is growing in importance and ... more...

Datonics Inks Data Partnerships with GumGum, TwoPointO and Vemba

Written on
July 10th 2014
Author
Press Release

(ADOTAS ) NEW YORK (July 2014) – Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving ... more...

How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...