data



Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

The Segment is Dead: Long Live the Consumer

Written on
April 8th 2014
Author
Dax Hamman

ADOTAS – If you’re a marketer — or have ever been in the same room as a marketer — you’re probably familiar with “segments.” In marketing-speak, a segment simply refers to a broad slice of the population: moms, sports enthusiasts, tweens, and so on. For a long time marketers tended ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Songza And The Weather Channel Deliver Weather-Driven Music Recommendations

Written on
March 27th 2014
Author
AdotasWire

NEW YORK, March 27, 2014  (ADOTAS)  – Online music streaming service Songza and The Weather Company, parent to The Weather Channel, announced today a new partnership that leverages comprehensive data from The Weather Channel to enhance Songza’s ability to deliver exactly the right music, based on what a user is doing or ... more...

The Data Deluge: Blessing or Curse for Content Marketers?

Written on
March 24th 2014
Author
Lars Christensen

ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth of precise tracking analytics that empower marketers to create specific target personas, there ... more...

Data-Driven Creative: Taking Marketing to the Next Level

Written on
March 20th 2014
Author
Guy Atzmon

ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support specific ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
AdotasWire

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on the Fly for Mobile Facebook & Twitter Users

Written on
March 10th 2014
Author
AdotasWire

AUSTIN, March 10, 2014 (ADOTAS) — Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll.  PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed ... more...

You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

McClatchy’s Tru Measure Partners With Simpli.fi

Written on
February 26th 2014
Author
AdotasWire

SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and ... more...