data



How to Data Mash For Some Frighteningly Accurate Results

Written on
October 30th 2014
Author
Katrin Ribant

We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell by looking in store windows, it’s starting earlier and earlier. Halloween, traditionally having served as a barometer for what might happen over Black Friday and Christmas, is growing in importance and ... more...

Datonics Inks Data Partnerships with GumGum, TwoPointO and Vemba

Written on
July 10th 2014
Author
Press Release

(ADOTAS ) NEW YORK (July 2014) – Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving ... more...

How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

Yieldbot Names Dorothy McGivney Chief Product Officer

Written on
June 11th 2014
Author
Press Release

NEW YORK, June 11, 2014 (ADOTAS) —Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced the appointment of Dorothy McGivney (pictured) as chief product officer. In her new role, McGivney will be responsible for driving product development and strategy. Dorothy brings more than eleven years of expertise ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

The Natural Evolution of Programmatic Creative

Written on
June 3rd 2014
Author
Aaron Finn

ADOTAS – The online advertising industry is constantly searching for ways to make advertising more effective and more efficient. Essentially, we always want to find ways to make more money while investing fewer resources on the front end. As such, we have sought to improve delivery methods, relevance, flexibility, scale ... more...

Digital Overload: Why Ad Tech Needs Constant Reinvention

Written on
May 30th 2014
Author
Doug Knepper

ADOTAS – Back in 2011, The Digital Lifestyle survey by Magnify.net reported consumers and web surfers faced a torrent of data growing faster than ever before. 78% of respondents were technologists, journalists, entrepreneurs, executives, and professionals, with 48.5% saying that they where connected to the web “from the moment I ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...