data-science



Photo Gallery: ADS*CON*14

Written on
February 17th 2014
Author
Mike Daly

ADOTAS – On February 6, Dstillery and NYU Stern Center for Business Analytics hosted the second annual ADS*CON. “ADS*CON*14: Embracing the Noise” was a half-day symposium dedicated to exploring how we find meaningful signals in massive and often noisy data sets. It explored the impact of bigger and more varied data on building models ... more...

Tapad Adds George Gemelos as SVP, Data Science

Written on
January 15th 2014
Author
AdotasWire

NEW YORK, January 15, 2014 (ADOTAS) – Tapad, the leader in cross-device marketing technology, today announced that it has appointed George Gemelos (puctured) to the newly created position of Senior Vice President, Data Science.  He is based at Tapad’s New York headquarters and reports to Tapad Co-Founder and Chief Technology Officer Dag Liodden. Gemelos will ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
AdotasWire

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to ... more...

SXSW: Notable Media Happenings

Written on
March 6th 2013
Author
Mike Daly

The five-day South by Southwest Interactive Festival (SXSWi) kicks off this weekend in Austin, TX. The festival’s organizers promise a full schedule of “compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special ... more...

Acquisitions: Opera/Skyfire, Alphabird/VOLT Media, AK/Quantivo

Written on
February 15th 2013
Author
AdotasWire

Opera Software has acquired Silicon Valley-based Skyfire Labs, a leader in mobile video optimization and cloud solutions for mobility. Skyfire, headquartered in Mountain View, California, is known for its Rocket Optimizer™ software. This allows mobile operators to leverage cloud computing to optimize virtually any video and other multimedia on crowded ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...