data-retention



Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted

Written on
April 17th 2014
Author
Jose Reyes

ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Google Keeps You On Their Radar For Only 18 Months!

Written on
June 13th 2007
Author
Sarah Novotny

Tuesday, Google announced that it would reduce the records of search histories from 24 months to 18 months. Google has been pressured by many privacy activists for a reduction. The information which Google shares on search trends, yet keeps personal information private, will be made anonymous after a year and ... more...