data-privacy



AdMobius Certified by TRUSTe for Mobile Privacy Best Practices

Written on
December 12th 2012
Author
Press Release

SAN MATEO, CALIF. (December 11, 2012) – AdMobius, the first mobile Audience Management Platform, announced today that it is has been awarded the TRUSTed Data Collection Certification and will employ TRUSTed Mobile Ads, which demonstrates its commitment to consumer privacy protection. By working together with TRUSTe, AdMobius ensures compliance with ... more...

Stanford Privacy Research More About Lackluster Site Security Than OBA [UPDATED]

Written on
October 12th 2011
Author
Gavin Dunaway

ADOTAS – [UPDATED AT BOTTOM] According to a new study by the Stanford Law School’s Center for Internet and Society, 61% or 113 of Quantcast’s 185 most popular sites sent user names or user IDs (potentially email addresses) to third parties via cookies. And most of it appears to be unintentional — ... more...

Google+ as ‘Identity Service’: Embracing Public Nature of Internet

Written on
August 31st 2011
Author
Gavin Dunaway

ADOTAS – Nailed it! Over the weekend during the Edinburgh International TV Festival, Andy Carvin of NPR asked former Google CEO and current Chairman Eric Schmidt about the Google Profile (and thus Google+) requirement for real names. He responded that Google+ was built as an online identity management service, which ... more...

Is IPfingerprint’s IP Tracking for B2B Purposes Copacetic?

Written on
August 26th 2011
Author
Gavin Dunaway

ADOTAS – I almost thought it was a joke when I first read it, that maybe some privacy advocates were trying to draw attention to publishers using IP tracking through a not-so-elaborate hoax. But it’s legit — this morning I received  a refreshingly straightforward press release from IPfingerprint, the IP tracking ... more...

Marrying Online and Offline Data

Written on
August 17th 2011
Author
Jim Soss

ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are ... more...

Email, Social Couponing and Social Media Privacy

Written on
July 18th 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – Knowledge is power and personal data is one’s most valuable asset in this information age. How then to go about protecting this vault of credit card numbers, spending habits, product/professional/recreational interests and brand preferences from the certain peril of data sniffers and eroding privacy barriers? GraphicMail looks at recent developments ... more...

Government Legislation Is Gonna Break the Internet!

Written on
June 30th 2011
Author
Gavin Dunaway

And here I thought passing an online privacy bill would be a cinch for the U.S. Congress — an easy win during a difficult legislative period. But Talking Points Memo reports that the hearings of the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance subcommittee on the seemingly infinite number ... more...

Epsilon Busts Into Display Space

Written on
June 7th 2011
Author
Gavin Dunaway

ADOTAS – You can stop thinking of Epsilon as just an email marketer and data provider. Powered by the online and offline data warehouse known as Epsilon Targeting, the company introduced two forays into display: TargetDisplay and Email Retargeting. TargetDisplay should really be called “targeted display” because that what it is, ... more...

What’s the Fuss Over Yahoo! Targeting Ads With Email Data?

Written on
June 1st 2011
Author
Derek Harding

ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was ... more...

My Personal Privacy and Opt-Out Notice

Written on
May 10th 2011
Author
Brooke Aker

ADOTAS – In the mail the other day I received a “Privacy and Opt-Out Notice” from my bank. Usually, like you, I throw these things away. But since the Do-Not-Track and Android\iPhone location tracking issues have raised their ugly heads I have been paying more attention. I read the notice ... more...