data-mining



How ‘The Internet of Things’ Means Big Data for Marketers

Written on
January 28th 2014
Author
Richard L. Tso

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this trend ... more...

Will Users’ Class-Action Lawsuit Be the End of Facebook?

Written on
January 13th 2014
Author
Richard L. Tso

ADOTAS – Facebook, the popular social network with over a billion users worldwide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers. Facebook’s entire ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

Study Shows Significant Volume Of High-Risk Data Collection at Top Sites

Written on
May 7th 2013
Author
Mike Daly

ADOTAS — Krux’s third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets. Study highlights include: Data collection ... more...

Sony and Others Pushing Digital Envelope Are Most Poised for Competitive Advantage with gTLDs

Written on
March 6th 2013
Author
Jennifer Wolfe

Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader integration with multiple devices. Clearly, companies that respond to consumer demand for a rich experience with multiple access points and social ... more...

Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

Twitter talking data mining with Google and Microsoft

Written on
October 8th 2009
Author
Gavin Dunaway

ADOTAS – Just last week Twitter Chief Executive and Cofounder Evan Williams was saying revenue ain’t a thang and the company didn’t need no stinkin’ revenue model — however, according to All Things Digital, the supplier of tweets is far along in talks with Google and Microsoft (separately of course ... more...