data-driven-targeting



Putting It In Context: How Pharma Marketers Can Finally Leverage Programmatic

Written on
October 18th 2013
Author
Bill Jennings

ADOTAS – In pharma advertising, cookies and behavioral targeting have always been a challenge. While not strictly “outlawed,” they created a number of concerns around privacy – enough that pharma marketers avoided them for both over the counter (OTC) and direct to consumer (Rx) products. Digital pharma marketing has always been ... more...

Data-Driven Creative: Know Your Customers, Create Accordingly

Written on
February 7th 2013
Author
Catherine Gluckstein

Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to ... more...

Is Interclick Yahoo!’s Remnant Revenue Savior?

Written on
November 1st 2011
Author
Gavin Dunaway

ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a ... more...

The Data-Driven CMO: ‘No More Burn to Learn’

Written on
September 28th 2011
Author
Omar Tawakol

ADOTAS – Over the past 20 years big data and analytics has had a transformational impact on changing the way we do business. Our culture has increasingly become a data democracy or an environment where individuals have access to unlimited information from diverse sources and the power to make informed ... more...

Construing Consumer Motivation Through Data

Written on
June 29th 2011
Author
Nancy Hall

ADOTAS – In the offline world, when a customer walks into a store, an expert salesperson can size her up immediately — her clothes, accessories, cell phone and car keys are all indicators of her past purchases, interests and lifestyle choices. Armed with instantaneous info, the salesperson quickly determines the ... more...