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It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
February 6th 2013
Author
Graham Clark and Max Fresen

For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and sustain attention. As the digital media industry has emerged over the last 20 years, it has followed the lead of the broader marketing industry, [...] more...



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