data-collection



6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

Written on
February 7th 2014
Author
AdotasWire

NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG has spun off its online business into a new online company named Sizmek Inc. (NASDAQ: SZMK), ... more...

Study Shows Significant Volume Of High-Risk Data Collection at Top Sites

Written on
May 7th 2013
Author
Mike Daly

ADOTAS — Krux’s third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets. Study highlights include: Data collection ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

Digital Marketing’s Role in Lead Generation

Written on
March 28th 2013
Author
Mark Simmons

ADOTAS – As we think of new goals and new strategies, it’s important to consider all avenues to new business opportunities.  Your company may have a solid handle on this challenge or it may be struggling to keep up.  Whatever your particular case may be, there’s always opportunities if you ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Krux Report: Data Collection Quadruples Since 2011, Third-Party Data Collection Spikes

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS – With RTB being regarded as increasingly viable and desirable for buying media, it’s sneaking its way into just about any industry conference or deep discussion about where digital advertising is going. But a new report from consumer data solutions provider Krux underlines one striking side effect: The number ... more...

Your Days Are Numbered, Tag

Written on
June 7th 2012
Author
Marc Kiven

ADOTAS – Ask any digital marketer, IT pro, web analyst, publisher or service provider how they feel about tags. Their answers will likely range from slight annoyance to resounding disgust, depending on the day, project, team, campaign or initiative. Aside from tag management system (TMS) providers, nobody in the digital marketing business seems to ... more...

FTC Chair to Speak at Release of Report Claiming Digital Data Collection Not Anonymous

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Mark your calendars: On Tuesday, Oct. 11, Federal Trade Commission Chairman Jon Leibowitz will be delivering the keynote speech at “Yes, They Really Know It’s You: The Digital Collection of Personal Information From Consumers and Citizens,” an event promoting the release of a new study that promises to ... more...

Hackers Target Facebook Over Data Collection

Written on
August 11th 2011
Author
Gavin Dunaway

ADOTAS – Batten the hatches, Facebook! Apparently hacker collective Anonymous — which rapped up all kinds of media attention last year for DDoS attacks on the websites of MasterCard, PayPal, Amazon and others — wants to make sure the social network remembers, remembers the fifth of November. That’s the ... more...