data-analytics



Doug Chavez Joins Kenshoo

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – Kenshoo has hired Doug Chavez (pictured) as Global Head of Marketing Research & Content. In this role, Chavez leads a team to analyze data collected from the $200 billion in annualized online sales revenue tracked through the Kenshoo platform and produce observations, insights, and reports on industry trends ... more...

Study: Biz Leaders Don’t Always Have the Guts to Trust Data

Written on
June 6th 2014
Author
Press Release

LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) – While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report finds. Published today, “Decisive Action: How Businesses Make Decisions and How They Could Do It Better,” authored by the ... more...

Trapit Unveils Authentic ’3D Storytelling’ for Businesses

Written on
May 13th 2014
Author
Press Release

PALO ALTO, May 13, 2014 (ADOTAS) — Trapit, the application to discover and deliver relevant content to the right audience, today announced significant enhancements of its commercial service for authentic storytelling. Built for the needs of marketers, agencies, publishers, sales and teams of knowledge workers, Trapit helps business users find ... more...

J.D. Power Acquires Korrelate

Written on
April 23rd 2014
Author
Press Release

WESTLAKE VILLAGE, Calif.,  April 23, 2014 — J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that analyzes consumers’ online behaviors and links this information to offline sales activity. Terms of the transaction were not disclosed. Using Korrelate’s insights on consumer online ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

Written on
February 7th 2014
Author
Press Release

NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG has spun off its online business into a new online company named Sizmek Inc. (NASDAQ: SZMK), ... more...

Tealium: Digital Marketing Predictions and Resolutions for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS – Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their own solutions and launch more revenue-generating campaigns ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Navigating The Wild West of Data Analytics: 6 Steps To Help You Get There

Written on
December 20th 2013
Author
Don DeLoach

ADOTAS – Data analytics are top of mind amidst the increasing pressures of big data: from the proliferation of mobile devices and social media channels to the explosion of non-human devices and machine-generated data. According to Forrester Research’s “The State of Digital Customer Experience Technology,” nearly 60% of professionals are ... more...