data-analytics



The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek

Written on
February 7th 2014
Author
AdotasWire

NEW YORK, February 7, 2014 (ADOTAS)  – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG has spun off its online business into a new online company named Sizmek Inc. (NASDAQ: SZMK), ... more...

Tealium: Digital Marketing Predictions and Resolutions for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS – Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their own solutions and launch more revenue-generating campaigns ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Navigating The Wild West of Data Analytics: 6 Steps To Help You Get There

Written on
December 20th 2013
Author
Don DeLoach

ADOTAS – Data analytics are top of mind amidst the increasing pressures of big data: from the proliferation of mobile devices and social media channels to the explosion of non-human devices and machine-generated data. According to Forrester Research’s “The State of Digital Customer Experience Technology,” nearly 60% of professionals are ... more...

Anametrix Unveils Real-Time, Multichannel Analytics for Media & Publishing

Written on
October 15th 2013
Author
AdotasWire

NEW YORK, October 15, 2013 (ADOTAS) – Today at The Pivot Conference, Anametrix, the first cloud-based, real-time marketing analytics platform, introduced Anametrix for News and Entertainment Media. Optimized for multi-platform media and publishing companies, Anametrix offers news and entertainment media real-time decision-support by connecting web, social and media-specific reference sources, ... more...

How to Make Lead Exchange Work

Written on
May 24th 2013
Author
Frans Van Hulle

ADOTAS — The idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made many people skeptical and suspicious of the idea of a lead marketplace. However,  looking ... more...

Play Ball! BlueKai Adds Major League Baseball Advanced Media to DMP Lineup

Written on
April 11th 2013
Author
AdotasWire

CUPERTINO, CALIF, April 11, 2013 (ADOTAS) – Just in time for the opening of the 2013 baseball season, BlueKai, the end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with MLB Advanced Media, the interactive media and Internet company of Major League Baseball. As part of the ... more...

Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together

Written on
April 5th 2013
Author
David Jakubowski

ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the creative director. Long inhabiting different ecosystems, data and creative can now be found coupling ... more...