dart
Mpire Integrates AdXpose With DART, Adds Partners
ADOTAS – Love ‘em or leave em’, ad verifiers have found quite a market. Mpire in particular has fared well, with its AdXpose product being able to boast native integration with and official certification by DoubleClick’s DART ad server. It just so happens to be DART’s one and only ad verification [...] more...
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Microsoft’s Failed Case Against Google+DoubleClick Revealed
A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...
DoubleClick Boosts Revenue Model, Signs 24 Publishers
Twenty-four new North American clients have enrolled in DoubleClick’s DART Adapt publisher network, including publishers like About.com, the Washington Post’s Newsweek Interactive and Napster. Along with the additional clientele, DoubleClick has also launched the DART Adapt Revenue Module, which optimizes ad performance by displaying the highest paying ads first to the [...] more...
Ecast Using DART for Music Jukebox Campaigns
Music and entertainment company Ecast, which distributes and operates more than 8,000 Internet-powered touch-screen jukeboxes around the U.S., has signed a deal with DoubleClick to use the DART advertising platform to manage its advertisers’ campaigns. “DoubleClick’s centralized ad serving capability allows us to streamline ad delivery across our entire network,” said [...] more...
DoubleClick Crosses the In-Streams
Digital ad company DoubleClick today launched DART Motif for In-Stream, a version of DoubleClick’s DART Motif ad platform tailored specifically for in-stream video advertising. In addition to standard click and conversion metrics, Motif for In-Stream also measures some explicitly video-related metrics like the number of pauses, mutes, midpoints reached, restarts, [...] more...
DoubleClick Releases Ad Solution for Flash Content Publishers
DoubleClick has provided publishers of Flash content with a solution that hopes to make advertising as engaging as the content itself. Doubleclick’s DART Motif for Flash-in-Flash uses Motif Effects, integrated DART for Publishers ad serving, and robust Audience Interaction Metrics reporting to allow publishers to manage the rich media process [...] more...
DoubleClick Releases New Tag Bidding Tool
Digital advertising firm DoubleClick today announced the release of Spotlight Tag Bidding, a new component of the company’s DART Search which they hope will advance paid search optimization and management. This new solution enables advertisers and marketers to manage bid strategies across multiple product offerings at the category level, which [...] more...
DoubleClick Shoots for Search Marketing Power With DART
DoubleClick today announced the North American launch of DART Search, the company’s new search engine marketing technology solution, which provides agencies and advertisers with robust keyword management, bid management and reporting. Built on DART, DoubleClick’s trademark ad management platform, DART Search enables agencies and advertisers to manage the execution [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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