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Microsoft’s Failed Case Against Google+DoubleClick Revealed

Written on: December 28th 2007
Author: Alternative Media

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...

DoubleClick Boosts Revenue Model, Signs 24 Publishers

Written on: December 6th 2006
Author: Editor

Twenty-four new North American clients have enrolled in DoubleClick’s DART Adapt publisher network, including publishers like About.com, the Washington Post’s Newsweek Interactive and Napster. Along with the additional clientele, DoubleClick has also launched the DART Adapt Revenue Module, which optimizes ad performance by displaying the highest paying ads first to the [...] more...

Ecast Using DART for Music Jukebox Campaigns

Written on: November 20th 2006
Author: Editor

Music and entertainment company Ecast, which distributes and operates more than 8,000 Internet-powered touch-screen jukeboxes around the U.S., has signed a deal with DoubleClick to use the DART advertising platform to manage its advertisers’ campaigns. “DoubleClick’s centralized ad serving capability allows us to streamline ad delivery across our entire network,” said [...] more...

DoubleClick Crosses the In-Streams

Written on: November 6th 2006
Author: Editor

Digital ad company DoubleClick today launched DART Motif for In-Stream, a version of DoubleClick’s DART Motif ad platform tailored specifically for in-stream video advertising. In addition to standard click and conversion metrics, Motif for In-Stream also measures some explicitly video-related metrics like the number of pauses, mutes, midpoints reached, restarts, [...] more...

DoubleClick Releases Ad Solution for Flash Content Publishers

Written on: July 24th 2006
Author: Editor

DoubleClick has provided publishers of Flash content with a solution that hopes to make advertising as engaging as the content itself. Doubleclick’s DART Motif for Flash-in-Flash uses Motif Effects, integrated DART for Publishers ad serving, and robust Audience Interaction Metrics reporting to allow publishers to manage the rich media process [...] more...

DoubleClick Releases New Tag Bidding Tool

Written on: July 18th 2006
Author: Editor

Digital advertising firm DoubleClick today announced the release of Spotlight Tag Bidding, a new component of the company’s DART Search which they hope will advance paid search optimization and management. This new solution enables advertisers and marketers to manage bid strategies across multiple product offerings at the category level, which [...] more...

DoubleClick Shoots for Search Marketing Power With DART

Written on: February 27th 2006
Author: Editor

DoubleClick today announced the North American launch of DART Search, the company’s new search engine marketing technology solution, which provides agencies and advertisers with robust keyword management, bid management and reporting. Built on DART, DoubleClick’s trademark ad management platform, DART Search enables agencies and advertisers to manage the execution [...] more...

Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...