dart
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Microsoft’s Failed Case Against Google+DoubleClick Revealed
A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...
DoubleClick Boosts Revenue Model, Signs 24 Publishers
Twenty-four new North American clients have enrolled in DoubleClick’s DART Adapt publisher network, including publishers like About.com, the Washington Post’s Newsweek Interactive and Napster. Along with the additional clientele, DoubleClick has also launched the DART Adapt Revenue Module, which optimizes ad performance by displaying the highest paying ads first to the [...] more...
Ecast Using DART for Music Jukebox Campaigns
Music and entertainment company Ecast, which distributes and operates more than 8,000 Internet-powered touch-screen jukeboxes around the U.S., has signed a deal with DoubleClick to use the DART advertising platform to manage its advertisers’ campaigns. “DoubleClick’s centralized ad serving capability allows us to streamline ad delivery across our entire network,” said [...] more...
DoubleClick Crosses the In-Streams
Digital ad company DoubleClick today launched DART Motif for In-Stream, a version of DoubleClick’s DART Motif ad platform tailored specifically for in-stream video advertising. In addition to standard click and conversion metrics, Motif for In-Stream also measures some explicitly video-related metrics like the number of pauses, mutes, midpoints reached, restarts, [...] more...
DoubleClick Releases Ad Solution for Flash Content Publishers
DoubleClick has provided publishers of Flash content with a solution that hopes to make advertising as engaging as the content itself. Doubleclick’s DART Motif for Flash-in-Flash uses Motif Effects, integrated DART for Publishers ad serving, and robust Audience Interaction Metrics reporting to allow publishers to manage the rich media process [...] more...
DoubleClick Releases New Tag Bidding Tool
Digital advertising firm DoubleClick today announced the release of Spotlight Tag Bidding, a new component of the company’s DART Search which they hope will advance paid search optimization and management. This new solution enables advertisers and marketers to manage bid strategies across multiple product offerings at the category level, which [...] more...
DoubleClick Shoots for Search Marketing Power With DART
DoubleClick today announced the North American launch of DART Search, the company’s new search engine marketing technology solution, which provides agencies and advertisers with robust keyword management, bid management and reporting. Built on DART, DoubleClick’s trademark ad management platform, DART Search enables agencies and advertisers to manage the execution [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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