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Today’s Burning Question: Marketing Implications of Google Glass
Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will online marketers capitalize on the impending availability of Google Glass?” Here’s how they responded: “My initial thoughts from a digital marketing perspective would be how to [...] more...
Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system. The need for a qualified, educated direct sales team to connect [...] more...
Today’s Burning Question: Super Bowl Ad Spend (TV vs. Online)
Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during [...] more...
Reaction to Facebook’s New Search Feature
Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013 ADOTAS — After months of speculation, Facebook has finally announced [...] more »
- Can Programmatic Buying Save Traditional Media? June 14th 2013 ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services [...] more »
- WATCH: 7 Days of Creative Inspiration from Cannes Lion June 14th 2013 ADOTAS — Cannes Lions is underway. The International Festival of [...] more »
- VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns June 14th 2013 LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global [...] more »
Features
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
- WATCH: 7 Days of Creative Inspiration from Cannes Lion June 14th 2013
- Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads June 13th 2013
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- Amit Goswami: Success of display programmatic IO is built on matured interoperable audience targeting standard. It wont
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- The Pageview Industrial Complex - Marketing Talent Inc - Marketing Talent Inc: [...] eye-tracking advertising test to date has demonstrated that consumers have developed a keen “banner
- clypd discusses challenges with cross-channel attribution | clypd: [...] Conversion Attribution In Cross-Channel Marketing: Giving Credit Where Credit Is Due [...]
