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Digital Asset Management Platforms Embrace Social Collaboration Tools

Written on
March 15th 2013
Author
Matthew Gonnering

For many online consumers, it’s hard to imagine the time before user ratings and comments. How else would we know how a particular pair of running shoes fits or how a certain movie or recipe went over among our trusted cohorts? Today’s ubiquitous social collaboration tools inject new insight and ... more...

Digital Asset Management: Sexy? You Bet

Written on
December 3rd 2012
Author
Nina Brakel-Schutt

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work. However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

A Parallel Universe in the Clouds

Written on
June 27th 2011
Author
Nicolas Jimenez

ADOTAS – A long time ago — in what now seems like it must have been a galaxy far, far away — small and midsized business owners could get away with ignoring the Internet and social media. Without a website or a Facebook profile, they could still find success. They ... more...

DAM Straight: Centralizing Digital Assets

Written on
August 24th 2010
Author
Jake Athey

ADOTAS – You may remember in the early days of “Saturday Night Live,” the comedy classic spoofed a real commercial showing two cast members arguing over whether the canned product they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling Chevy ... more...