dailybreak



AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

AFAIK: Rockbridge, Triad, Dailybreak, Mondelez, Touchstorm, PerformLine, Schawk, Comosoft, Beezid

Written on
January 10th 2013
Author
Mike Daly

Here’s what’s blowin’ in the digital wind today: Rockbridge Growth Equity has acquired Triad Retail Media, a 300-person agency headquartered in Tampa, Florida. Triad creates programs that enable brands to advertise contextually on highly trafficked retail websites such as Walmart, Sam’s Club, eBay, Toys “R” Us and CVS. The agency ... more...

Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Dailybreak Hires Wayne Silverman as Chief Revenue Officer

Written on
December 4th 2012
Author
Press Release

BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business ... more...

Chevrolet Partners with Dailybreak for ‘Home for the Holidays’

Written on
November 29th 2012
Author
Mike Daly

BOSTON (November 28, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a “Home for the Holidays” campaign. Through Dailybreak’s unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new ... more...

The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...