AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...
Here’s what’s blowin’ in the digital wind today: Rockbridge Growth Equity has acquired Triad Retail Media, a 300-person agency headquartered in Tampa, Florida. Triad creates programs that enable brands to advertise contextually on highly trafficked retail websites such as Walmart, Sam’s Club, eBay, Toys “R” Us and CVS. The agency [...] more...
1 2 3 4 5 6 7 8 9 10 John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media [...] more...
BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business [...] more...
BOSTON (November 28, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a “Home for the Holidays” campaign. Through Dailybreak’s unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new [...] more...
Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013 ADOTAS – Marketers all have different opinions about how much [...] more »
- Adobe: Digital Magazine Circulation, Engagement are On the Rise December 10th 2013 ADOTAS — Today, Adobe released data showing significant circulation growth [...] more »
- New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue December 10th 2013 SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) [...] more »
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter December 10th 2013 TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the [...] more »
- Simulmedia Closes $25 Million D Round December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted [...] more »
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013
- Sharpen Your Marketing Strategy with Accountable Media December 10th 2013
- Female Game Players are Stealing TV Advertising Budgets December 10th 2013
- Media Consolidation Is Revolutionizing Marketing December 9th 2013
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- IOne LocalZimmerman Advertising Has What White Castle Craves » IOne Local: [...] Castle. “They don’t just tackle our marketing problems; they help us continually improve ourbusiness. Zimmerman brought
- Sean Eisner: Ho Hum--hundreds of supposed review verification marks out there already, including UK-based "TrustMark" which sounds
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record | MineralSpas.org: [...] Permalink [...]
- Michael Durwin: Another title for this article might be Advertisers Are Finding Better Engagements of Female Through