daa
Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
Letter: Digital Advertising Alliance Strikes Back Against DNT
October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working [...] more...
Tealium Launches Digital Velocity, Industry’s Largest Tag Management User Conference
SAN DIEGO (September 25, 2012) – Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity™ 2013, the industry’s largest tag management user conference. The event is scheduled for January 23-25, 2013, at the Hard Rock Hotel San Diego, and will feature top tier speakers, hands-on tag [...] more...
At IAB Marketplace, Strong Words About Do Not Track
ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis [...] more...
Infographic: How Do Digital Analysts’ Salaries Rank, City to City?
ADOTAS – Say you’re a digital analytics pro. You perform tasks that are essential to helping the online ad industry understand which of its efforts have an effect, tasks that are so complex, hardly anyone who you run into in the supermarket can understand what you do, exactly. Say you [...] more...
Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation
ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the [...] more...
Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking [...] more...
Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last [...] more...
TRUSTe Dishes on IE9 Tracking Protection
ADOTAS – A few hours before Microsoft unveiled Internet Explorer 9 Release Candidate in a typically garish production at San Francisco’s Hang Art Gallery, I sat in a booth at the back of a reasonably-sized Cafe Metro in NYC midtown, sipping coffee and discussing the innards of IE9′s Tracking Protection [...] more...
Madison Avenue in 2011
ADOTAS – You would think that a maturing industry would have a slower pace of growth than a brand new one. You sure can’t say that about display advertising! I’m a speed junkie and the rate of change in our industry is fast even for me. Just when Madison Avenue was [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
-
Loading ...
Reader Favorites
Classifieds
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
Recent Comments
- Backlinks uk: Within search engine optimisation (SEO), one way links reference hyper-links aiming to a distinct Website
- energy-physics: Media.net is a fantastic ad program. But now a days I cant customize their ads.
- Today’s Burning Question: Impact of Google I/O Announcements? – Adotas | Social Media Strategy Plan: [...] Permalink [...]
- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
