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Digital Analytics Association Elects 2014-15 Directors and Officers

Written on
May 27th 2014
Author
Press Release

WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been  re-elected to the Board of Directors of the Digital Analytics Association (DAA) for  2014-15. Sterne has also won another term as the board’s chairman. Board of Directors, the results of a global election held recently among ... more...

AdTruth Partners With Evidon On Mobile Privacy App

Written on
September 5th 2013
Author
Press Release

SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology partnership that will enable greater consumer control over in-app privacy on mobile devices. “Ad Control” is a key element of EvidonInForm Mobile, which enables consumers to opt-out of in-appor cross-app ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Letter: Digital Advertisin​g Alliance Strikes Back Against DNT

Written on
October 3rd 2012
Author
Press Release

October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working ... more...

Tealium Launches Digital Velocity, Industry’s Largest Tag Management User Conference

Written on
September 25th 2012
Author
Press Release

SAN DIEGO (September 25, 2012) – Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity™ 2013, the industry’s largest tag management user conference. The event is scheduled for January 23-25, 2013, at the Hard Rock Hotel San Diego, and will feature top tier speakers, hands-on tag ... more...

At IAB Marketplace, Strong Words About Do Not Track

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis ... more...

Infographic: How Do Digital Analysts’ Salaries Rank, City to City?

Written on
April 5th 2012
Author
Brian LaRue

ADOTAS – Say you’re a digital analytics pro. You perform tasks that are essential to helping the online ad industry understand which of its efforts have an effect, tasks that are so complex, hardly anyone who you run into in the supermarket can understand what you do, exactly. Say you ... more...

Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the ... more...

Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’

Written on
October 31st 2011
Author
Gavin Dunaway

ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking ... more...

Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions

Written on
August 8th 2011
Author
Gavin Dunaway

ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last ... more...