cyber-monday



How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season

Written on
December 4th 2014
Author
Anthony Nicalo

Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are still ... more...

Just In Time For Cyber Monday: IBM Unveils This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014
Author
Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

Rocket Fuel Lets You Choose Your Charity, Issues EOY Infographic

Written on
December 20th 2013
Author
Adotas

ADOTAS — As we wrap up 2013 and head into the holiday season, the people at Rocket Fuel asked us to share the following updates: 1. Rocket Fuel is donating $100,000 to the charity of your choice: Rocket Fuel selected organizations to donate to based on values including health, the planet, children, education, digital ... more...

If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late

Written on
December 5th 2013
Author
Adotas

ADOTAS – While holiday shoppers have been conditioned to believe they receive the best deals on Black Friday and Cyber Monday, it may not actually be the case. AdGooroo posted a new blog today which analyzes the average price advertised for five hot products in Google’s Product Listing Ads (PLAs) this November. The findings suggests ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Disappointing Black Friday Sales? It’s Not Too Late to Profit from the Holidays

Written on
December 2nd 2013
Author
Mike Daly

EDMONTON, AB November 30, 2013, (ADOTAS) — The Thanksgiving weekend traditionally marks the beginning of the shopping spree that lasts until after Christmas. More and more of it is happening online, and many retailers are losing business to their more web-savvy competitors. But it’s not to late to make a few ... more...

YouTube is More Important Than Ever for Retailers on Black Friday

Written on
November 26th 2013
Author
Richard L. Tso

ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to ... more...

It’s Beginning to Look a Lot Like (a Mobile) Christmas

Written on
November 25th 2013
Author
Press Release

LONDON and BALTIMORE, November 25, 2013 (ADOTAS) — It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Mobile stats from Affiliate Window also indicate mobile activity is ramping up. Assessing ... more...

Study: Large Advertisers Take Over Black Friday in Paid Search

Written on
November 20th 2013
Author
Mike Daly

ADOTAS — The latest analysis from AdGooroo examines recent paid search trends surrounding Black Friday and Cyber Monday. A few key takeaways include: Black Friday: In both 2010 and 2011, four of the top 10 advertisers were deal and couponing sites, By 2012, the top 10 consisted entirely of leading traditional brick-and-mortar retailers as well ... more...