customer-service
‘Human’ online customer service
DM CONFIDENTIAL — Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be. According to the August survey, 77 percent of U.S. Internet users who have made an online purchase in the past [...] more...
Customer loyalty and satisfaction low priority, according to survey
ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. [...] more...
Limited-time-only promotions surge
ADOTAS — Merchants are reworking online marketing ideas to get hard to close sales, a new survey shows. Merchants are creatively rethinking tactics such as using limited-time-only promotions, which jumped to 42 percent penetration in 2008 from 18 percent in 2007, according to the e-tailing group’s 11th Annual Mystery Shopping Survey. [...] more...
Customer Service Drags
ADOTAS — Customer service should be one of the most important, and easiest, areas that companies focus on as they face declining revenues and reluctant consumers. It’s the one area that can tick people off quickly and make them move elsewhere. According to a study done by The e-tailing Group, there [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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