customer-retention



Mapping ROI Through the Video Ad Sales Funnel

Written on
July 22nd 2015
Author
Hillel Scheinfeld

A buyer’s journey is complex. When we consider purchases, there are a number of factors that ultimately contribute to the purchase itself. Brands and marketers are still trying to figure out which strategies can help influence the purchase path by driving intent and moving consumers through the sales funnel. We’ve seen ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

Customer Retention: 7 Rules Every Sales Manager Should Follow

Written on
September 13th 2012
Author
Brandon Balsley

Your business is nothing without its clients. Whether you provide products or services, you won’t survive unless individuals or other businesses keep interested in your offerings and want to pay for them. In a difficult economy, your sales personnel fight a constant battle with competitors for new customers and to ... more...