customer-retention



Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

Customer Retention: 7 Rules Every Sales Manager Should Follow

Written on
September 13th 2012
Author
Brandon Balsley

Your business is nothing without its clients. Whether you provide products or services, you won’t survive unless individuals or other businesses keep interested in your offerings and want to pay for them. In a difficult economy, your sales personnel fight a constant battle with competitors for new customers and to ... more...