customer-relationship-management



It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

A Whole New Ballgame: Sports Ticketing in the Connected Age

Written on
May 24th 2013
Author
Jesse Lawrence

ADOTAS — In the next five years the ticket market will likely look nothing like the scenarios you’ve grown up with, which, depending on your age, either involved waiting on line outside for ticket offices to open, or hitting “refresh” until tickets went on sale online.   As often happens, a ... more...

Lyris Reports Strong Adoption of Digital Marketing Platform in Latin America

Written on
October 19th 2012
Author
Press Release

EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; ... more...