customer-engagement



Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal ... more...

Back to Basics: Leveraging Data to Deliver What the Customer Wants

Written on
December 3rd 2012
Author
Glenn Pingul

Have you ever walked onto a car lot and been instantly approached by an overly anxious sales rep? As soon as they shake your hand, they’re dragging you to see the latest and greatest (and usually the most expensive) inventory on the lot. They ask your name and inquire about ... more...