Adotas

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customer-collaboration



Pump Up Your Brand, Empower Your Customers

Written on
July 6th 2007
Author
Justin Cooper

Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It’s time that marketers stop viewing the customer as merely a “target,” but as an integral part of the process, with the end-goal of transforming meaningful dialogue [...] more...