customer-acquisition
Adotas Poll: Google Affiliate Network Shutdown is Good News
ADOTAS – In last week’s reader poll, we asked: ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll [...] more...
Mintigo Unveils World’s First Customer Search Engine™
Mintigo today unveiled the world’s first Customer Search Engine™, a demand generation platform that uses predictive analytics to help marketers find and engage prospects. For the first time ever, marketers can leverage the Big Data of the Web and social media to find prospects and target them effectively using [...] more...
Can We Be Friends? Delivering Active and Authentic Audiences Through Social Sharing
ADOTAS – Social networks, by design, are an extension of a person’s interests. People often use these networks for voyeuristic reasons. People are also drawn to networks that allow them to get back as much as or more than they give. The idea of reciprocity drives these networks, too. Once [...] more...
Reach Out to New Customers with an Affiliate Program
ADOTAS – As an advertiser, have you ever stopped to think about what type of customers your affiliate program produces? Do you know if you are acquiring new customers or returning customers, or are you concerned that you may be repeatedly paying for customers you have already acquired? This article investigates how affiliates [...] more...
For Those Who Want the Deal Space to Die… Sorry
JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
