customer-acquisition



Four Reasons Marketers Should Focus on Brand Advocacy

Written on
November 18th 2013
Author
Dick Beedon

ADOTAS – As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling. Through my 30 years in sales and sales management, and as ... more...

Adchemy Doubles Down on Future of Search, Sells Actions Division

Written on
November 4th 2013
Author
Adotas

ADOTAS — Today, Adchemy announced that it has sold its customer-acquisition division, Actions, to XL Marketing. Since Adchemy introduced its paid search software earlier this year, market reception for its ability to help online brands scale their ecommerce revenue acquisition has been overwhelmingly positive. Currently, eight of the top fifty retailers on the IR500 ... more...

Brand Advocates: Take Care of Them and They’ll Take Care of Your Brand

Written on
October 24th 2013
Author
Dick Beedon

ADOTAS – Brand advocates in the social and mobile age hold an even greater ability to spread the word about a brand — both positive and negative — than ever before.  And these brand advocates have the power, if activated and solicited to perform social actions on a brand’s behalf, ... more...

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

Written on
October 21st 2013
Author
AdotasWire

CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand ... more...

Maximizing Sales and Marketing Opportunities through Social Channels

Written on
October 7th 2013
Author
Dick Beedon

ADOTAS — Personal connectivity through social sites and mobile devices has exploded on a scale that was simply unfathomable less than 10 years ago. Now, the ability to connect with one another in an instant as part of a massive global community supersedes geographic boundaries. However, in order to thrive in ... more...

Adotas Poll: Google Affiliate Network Shutdown is Good News

Written on
April 26th 2013
Author
Mike Daly

ADOTAS – In last week’s reader poll, we asked:  ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll ... more...

Mintigo Unveils World’s First Customer Search Engine™

Written on
August 22nd 2012
Author
PR

Mintigo today unveiled the world’s first Customer Search Engine™, a demand generation platform that uses predictive analytics to help marketers find and engage prospects.  For the first time ever, marketers can leverage the Big Data of the Web and social media to find prospects and target them effectively using ... more...

Can We Be Friends? Delivering Active and Authentic Audiences Through Social Sharing

Written on
April 24th 2012
Author
Rob Jewell

ADOTAS – Social networks, by design, are an extension of a person’s interests. People often use these networks for voyeuristic reasons. People are also drawn to networks that allow them to get back as much as or more than they give. The idea of reciprocity drives these networks, too. Once ... more...

Reach Out to New Customers with an Affiliate Program

Written on
April 20th 2012
Author
Owen Hewitson

ADOTAS – As an advertiser, have you ever stopped to think about what type of customers your affiliate program produces? Do you know if you are acquiring new customers or returning customers, or are you concerned that you may be repeatedly paying for customers you have already acquired? This article investigates how affiliates ... more...

For Those Who Want the Deal Space to Die… Sorry

Written on
August 3rd 2011
Author
Jay Weintraub

JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology ... more...