custom-audiences



Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

New Whitepaper Analyzes Facebook Ads Performance for 2014

Written on
December 19th 2013
Author
Mike Daly

ADOTAS – Marin Software has issued a new whitepaper, “The Definitive Facebook Advertising Playbook: Four Key Trends You Need to Know.” Among its key findings: News Feed has become the primary area of focus and engagement for users, creating bright opportunities for advertisers. Marin saw a 140% QoQ increase in News ... more...

Don’t Underestimate Social Advertising’s First Mover Advantage

Written on
December 7th 2012
Author
Thomas Moyer

The opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update and release coming out of the social media space. New tools often go unused or underutilized as a result.  Not every new social media bell and whistle will be relevant ... more...