Adotas

Where media buyers start online





ctr



Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to [...] more...

Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 [...] more...

Early Pinterest Analytics Show Brand Potential

Written on
April 26th 2013
Author
Adotas

ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for the social network and make a very compelling case for the business potential of Pinterest. Pingage, a pay-for-performance Pinterest marketing optimization [...] more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
AdotasWire

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen [...] more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
January 14th 2013
Author
Richard L. Tso

Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore. Impressions are still an industry standard, with CPMs used as a way to quantify the ad [...] more...

ADOTAS POLL: CTR Should Be Retired

Written on
January 11th 2013
Author
Mike Daly

Last week, we asked our readers: “Has the CTR outlived its usefulness as a means of measuring a campaign’s success?” The results were as follows: Yes (71 percent). No (29 percent). This week’s question: Did the FTC let Google off to easily? We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter [...] more...

ADOTAS POLL: ‘Shooter Games’ Don’t Lead To Real Gun Violence

Written on
January 4th 2013
Author
Mike Daly

In our most recent poll, we asked our readers: “Do you think the proliferation of virtual “shooter games” has led to an increase in actual gun violence?” The results were as follows: No: 47 percent. Yes: 33 percent. Not sure: 20 percent. Our new poll question is: “Has the CTR outlived its usefulness as a [...] more...

Stop Treating Social Like Display!

Written on
January 4th 2013
Author
Thomas Moyer

Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing [...] more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • What audience identification technology are you relying on today in mobile?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click