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Bogus Banner Blindness Claims
ADOTAS – With the evolution of digital technology, advertisers continue to find innovative ways to engage and connect with consumers. Display advertising is one of the most popular forms of digital advertising. While display continues to prove its value, there are many critics who question its effectiveness and claim that [...] more...
How Much For That Cookie in the Window?
ADOTAS – The greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, [...] more...
Some Industries Are More Clickable Than Others
ADOTAS – Government and Utilities ad campaigns should wish that they were more like sports teams. It is a fact of life that some industry verticals need to fight an uphill battle to deliver their message to users, while others enjoy a light tailwind breeze. A look at the newly [...] more...
Sponsored Stories Boast Higher CTR Than Facebook Display, But…
ADOTAS – I was intrigued when Facebook launched it Sponsored Stories ad unit, which allows brands to highlight relevant activity from a user’s newsfeed. If Jonny just checked into the Main St. store of a certain coffee chain, said brand could port the post to the righthand ad column to [...] more...
Facebook & Marketers: Love Match or Shaky Hookup?
ADOTAS – It’s almost Valentine’s Day and the marketing world is lining up with chocolate hearts and red roses for their new love interest – Facebook. Last year, according to a Mashable article, advertisers, enamored by the idea of reaching Facebook’s more than 600 million registered users, spent about $1.86B on [...] more...
Beyond Clicks: Nailing Down Ad Effectiveness
ADOTAS – For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage — measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous with [...] more...
Case Study: Greystripe Drives Buick Engagement
ADOTAS – Standing out against the competition in the advertising world can seem like a daunting task for brands. A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe’s Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage their [...] more...
MediaMind: Mobile Banners Rev Up CTRs for Autos
ADOTAS – Bankruptcies, bailouts, selloffs — 2009 will not be remembered fondly by automakers. However, when sales are down, you gotta advertise — in its latest research paper, MediaMind notes that its display impressions per auto advertiser shot up last year as the industry swapped offline budgets for more targeted [...] more...
DoubleClick Lays Down Display Benchmarks
ADOTAS – As Google takes aim to conquer the display market — and possibly the entire media spectrum, MWAH HA HA! — DoubleClick has just released its benchmark figures for last year. Turns out 2009 was… Well, a lot like 2008. Overall CTR for 2009 stood at 0.1%, which was the [...] more...
Email and Social Media: Share and Share Alike
ADOTAS – Last week GetResponse published a study that statistically shows that the option to share email marketing content through social media sites drives significant increases in click-throughs. For anyone that has been paying attention to the email marketing world for the past few years, this is not surprising. With Twitter [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
